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Driving growth for the US business is becoming more challenging and competitive. Unilever is a category leader in Skin Cleansing, and our role is to continue to address what the market and consumers need and desire for today and for tomorrow – leading the entire category's growth and trends with our world-class brands like Dove, Dove Men, and Olly. We're looking for an analytical, strategic research and insight expert who loves hunting for key facts and insights from a wide range of resources, connecting the dots, and turning them into powerful perspectives and recommendations. We need someone who will quickly learn the dynamics of the category, understand the opportunities and problem areas, and be able to work cross-functionally to solve some of the business' biggest challenges. This work will address business questions and issues (i.e., driving sales/share, understanding consumer segments, retailers, pricing, trends), and strongly guide business decision-making.
Job Responsibility
Lead Unmissable Brand Superiority for Skin Cleansing brands
Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men, E2E on Olly Skin Cleansing
Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on key cleansing brands Dove, Dove Men, Olly, emerging brands
Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving improved creative quality to measurement of impact
Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US
Role reports into the CMI Head of Dove Skin Cleansing and Masterbrand, who is also the CMI Head of Skin Cleansing US vertical lead
this role is second-in-command for the US Skin Cleansing CMI and will be part of key leadership team forums
You will interact with many different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture
Requirements
Undergraduate degree required
Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed
Demonstrated high performance, 10+ years of relevant consumer research experience (such as data analytics, custom research, social platform research and analytics, consulting, retail, or marketing)
CPG experience is preferred
Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must
Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred
Management experience is required – responsibility for leading and growing direct report
Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders
Curious
Have a positive and can-do attitude even when facing challenging situations
What we offer
Health insurance (including prescription drug, dental, and vision coverage)