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The Cluster Manager plays a pivotal role in driving RedCloud’s growth within their assigned geography. This role mirrors the responsibilities of an FMCG Area/Regional Sales Manager, with an added focus on digital adoption, customer success, and operational execution across Distributors/Wholesalers and Retailers. The successful candidate report to the Regional Manager.
Job Responsibility:
Identify all prospective Distributors & Wholesalers within their cluster to ensure assortment as per demand from the local retail ecosystem
Pitch and sell RedCloud’s value proposition to prospective Distributors/Wholesalers
Lead commercial discussions and secure signed agreements and invoicing
Deliver monthly targets for TTV (including direct engagement to facilitate Bulk trade via TradeX), Acquisition, Revenue and Monthly Active Retailers
Build and execute strategic growth plans to drive platform adoption and consistent trading performance across all partners
Act as the ongoing success owner for all Distributors/Wholesalers in the cluster
Develop a monthly visit plan covering every Distributor/Wholesaler in the cluster
Ensure Distributors/Wholesalers maintain accurate product listings, pricing, inventory levels, and assortments on the platform
Proactively prevent stock-outs and guide partners on improving catalogue quality
Diagnose challenges early (pricing, assortment, logistics, platform usage, retailer activation) and coordinate cross-functional solutions
Drive Distributor/Wholesaler engagement on TTV performance, category/brand trends, Digital adoption and operational issues
Log all visits in RedTAG and maintain itineraries in collaboration with their Managers
Validate authenticity of trades, proper application of marketing incentives, and payment status
Visit at least 30 Retailers monthly to assess Red101 app usage and verify on-ground transactions
Gather feedback, capture purchase receipts, and upload insights into RedTAG
Act as the “Voice of Customer” to Product, Operations, and Growth teams for continuous improvement
Lead a team of RedForce officers (Field Activation Officers) covering 1500–2000 Retailers
Provide daily coaching, on-the-job training, productivity tracking, and operational governance
Drive acquisition and activation of new Retailers in the cluster
Lead local demand generation activities with Marketing, retailer onboarding drives, and market-mapping initiatives
Visit at least 20 Retailers monthly to assess Red101 app usage and verify on-ground transactions
Gather feedback, capture purchase receipts, and upload insights into RedTAG
Requirements:
Bachelor’s degree in business administration, Marketing, or a related field
Previous experience (5 - 10 years) in retail, preferably within an FMCG or a B2B marketplace environment
Strong understanding of customer experience and relationship management
Good business writing and interpersonal skills to effectively collaborate with internal and external stakeholders at all levels
Excellent analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions
Knowledge of MS Excel at intermediate level a must have
Self-starter with a proactive approach, able to work independently and take ownership of projects
Nice to have:
Proficiency in the use of ERP and CRM tools would be a great advantage
What we offer:
First Class Salary
25 days annual leave increasing to 26 days after your first 12 months in the business
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