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The Cluster Director of Sales is a senior commercial leadership role responsible for driving total sales performance across the Montcalm Collection portfolio, including Montcalm Hotels, Montcalm Townhouses and Inhabit Hotels. Reporting to the Commercial Director and working closely with the Head of Hotels and General Managers, this role leads all sales segments including Corporate, Business Travel, Consortia, Travel Trade, Leisure, Wholesale, Groups & Events, Government and Embassy business. The Cluster Director of Sales will shape and execute the overarching sales strategy to maximize revenue, market share, ADR and long-term account value across the London portfolio. This position requires strategic vision, strong leadership capability, deep London market knowledge, and the ability to align brand positioning with commercial delivery.
Job Responsibility:
Strategic Planning: collaborate across functions, with corporate and revenue leadership and hotel teams on account strategy and facilitating revenue and market share growth
Develop and implement the Montcalm Collection group-wide sales strategy aligned with annual budgets and long-term business plans
Drive revenue growth, ADR optimisation, and market share expansion across all segments
Collaborate closely with Revenue Management, E-Commerce and Marketing to ensure total revenue optimisation
Ensure sales strategy supports brand differentiation across Montcalm Hotels, Montcalm Townhouses and Inhabit Hotels
Client Relationship Management: build and maintain strong relationships with clients, partners, and key stakeholders to enhance business opportunities and customer satisfaction. Provide regular progress reports and detailed summaries of production and sales activities
Market Analysis: conduct thorough market analysis to identify trends, opportunities for ADR enhancement and potential competitors within the Business Travel, Travel Trade & Consortia segment
Working with the Sales team, Revenue, E-Commerce managers and Commercial Director to ensure Montcalm Collection’s growth, retaining a competitive market share based on STR data
Requirements:
Bachelor’s degree in Hospitality, Business or related field (Master’s desirable)
Minimum 10+ years senior sales leadership experience within 4- and 5-star hotels or luxury hotel groups
Proven success in leading multi-property London portfolios
Strong understanding of revenue management principles and commercial analytics
Demonstrated track record in driving ADR growth and market share
Deep knowledge of London corporate, consortia and international markets
Experience managing and restructuring high-performing sales teams
Advanced Excel and reporting capability
Strong negotiation and executive-level presentation skills