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At Dubizzle Labs, we are looking to further expand our Pakistan engineering office of already 250+. We are most interested in bringing on board colleagues who love to learn, perform, and teach. We are building a high-quality engineering environment with a super focus on delivering value to customers. Your primary responsibility would be to build world-class suite products to support the hyper-growth of our businesses in 10 countries.
Job Responsibility
Assist in building and launching customer lifecycle campaigns (onboarding, activation, retention, win-back) using MoEngage
Create and schedule push notification, email, and in-app/web banner campaigns aligned to the customer lifecycle stage
Monitor campaign performance through Google Analytics 4 and Looker Studio
compile regular performance reports
Track user behaviour and funnel events using Firebase to identify drop-off points and engagement opportunities
Support A/B testing of subject lines, push copy, and banner creatives
document learnings and recommend improvements
Maintain audience segmentation lists and ensure targeting logic is accurate and up to date
Collaborate with the design and product teams to ensure campaign creatives are on-brand and technically sound
Requirements
Must be a university graduate, preferably in Marketing, Business, Communications, or a related discipline
Strong written communication skills with an eye for concise, compelling copy
Organised and self-directed, with the ability to manage multiple tasks and deadlines simultaneously
Prior exposure to any marketing automation or analytics tool is a plus
Nice to have
Prior exposure to any marketing automation or analytics tool