Client Value Proposition And Segment Senior Strategy Lead

The Client Value Proposition and Segment Senior Strategy Lead plays a critical role in defining and driving Citi's value proposition for the mass and emerging affluent segments. With the recent launch of Simplify Banking and our evolving strategy, this role is now also responsible for amplifying and cascading the value proposition across all channels, ensuring consistent messaging and maximizing its impact on customer acquisition and retention. Additionally, this individual will be responsible for managing and driving key performance indicators (KPIs) for primacy. This highly strategic role involves conducting in-depth market analysis, leveraging customer experience (CX) data, digital performance metrics, competitive intelligence, and other relevant information to develop compelling value propositions