Client Marketing Manager, Nurture and Retention Jobs

FARBER

Location:
Canada

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

The Client Marketing Manager, Nurture & Retention leads the development and optimization of lifecycle programs that keep clients informed, supported, and engaged throughout their journey. This role focuses on increasing client retention and satisfaction by delivering personalized, data-driven communication strategies to Farber’s clients as part of a broader effort to increase conversion.

Job Responsibility:

Own Farber’s client retention and lifecycle engagement strategy. Define OKRs, key touchpoints, and optimize the nurture program
Build programs that promote on-time client payments, milestone achievement, satisfaction, and advocacy
Evolve customer lifecycle frameworks for onboarding, education, and engagement
Create segmentation strategies to deliver personalized, timely content across the client lifecycle
Plan and execute automated multi-channel automated journeys using Dynamics 365 and Customer Insights
Conduct A/B testing to improve engagement, click-through, and retention rates
Work with content and creative teams to ensure messaging aligns with client needs and emotional drivers
Monitor performance, identify underperforming areas, and implement continuous improvement initiatives
Ensuring the accuracy and consistency of data, defining and tracking key metrics, including retention rate, churn rate, satisfaction (CSAT), and engagement health
Partnering with the Data Team to maintain and improve data quality, leveraging insights to propose and drive performance-enhancing initiatives, and providing direction on tactical improvements / strategic shifts
Partner with Customer Success, Operations, Data, IT, and other stakeholders to drive the client journey and operationalize lifecycle programs
Manage relationships with internal stakeholders supporting marketing automation, content and analytics tools
Ensure all communications comply with CASL, PIPEDA, and AODA accessibility standards
Maintain data integrity, consent management, and audience suppression best practices

Requirements:

Post-secondary education in Marketing, Business, or a related field or equivalent professional experience
4+ years of experience in lifecycle, client, or CRM marketing
Strong proficiency with marketing automation platforms (Dynamics 365, Marketo, HubSpot, Salesforce Marketing Cloud etc)
Demonstrated success using data-driven insights to improve retention and satisfaction
Exceptional writing and editing skills for empathetic, customer-first communications
Analytical and reporting skills
ability to translate data into actionable insights
Collaborative mindset with strong project management and stakeholder communication skills
Proven track record of delivering end-to-end lifecycle automations from conception to completion

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Client Marketing Manager, Nurture and Retention