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As a Client Development and Insights Intern, you will support the Omnichannel team to enhance our client engagement strategy and contribute to revenue growth. You will gain hands on experience in client profiling, in analyzing customer data, measuring campaign performance, and developing actionable insights to drive loyalty and engagement. You will also be involved in the organization and implementation of client experiences in store and during Factory visits. This is an exciting opportunity to contribute to the evolution of a luxury heritage brand through data-driven decision-making.
Job Responsibility:
Support the analysis of CRM campaigns and customer journeys across all touchpoints
Assist in customer segmentation and profiling using demographic, behavioral, and transactional data
Prepare monthly dashboards to monitor main client KPIs
Conduct deep-dive analyses to identify growth opportunities in customer acquisition, retention, and re-engagement
Contribute in developing tools and client engagement content to develop the in store client experience
Support the senior manager with the implementation of in-store event formats, factory visits and client experiences in and around Florence
Requirements:
Pursuing or recently completed a degree in Marketing, Statistics, Economics, Data Science, or a related field
Strong interest in luxury retail, customer experience, and brand loyalty as well as luxury goods, design or home décor
Strong analytical skills with attention to detail
Proficiency in Excel or Google Sheets
Familiarity with CRM tools (Salesforce Marketing Cloud, HubSpot, or similar) is advantageous
Strong organizational and communication skills, with the ability to synthesize data into clear insights
Fluent in English and ideally in Italian
What we offer:
Immersive experience in a luxury heritage brand undergoing digital transformation
Opportunity to collaborate with international teams in marketing, digital, and retail
Exposure to real-world marketing data, tools, and strategic projects as well as being involved in B2C client activations and experiences
A dynamic and creative work environment
Talent development and commitment to fostering internal mobility