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Client Business Partner

United States, Austin · Job Posted December 09, 2025
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Job Description

GSD&M is searching for a Client Business Partner to join our Media team. The ideal candidate leads with audience-first thinking, bolstered by a digital mindset that’s balanced by the ability to seamlessly lead a cross-functional media strategy team. The role reports into the VP, Media Director but is responsible for leading the overall client relationship and strategic development of media plan recommendations via research, historical client-based campaigns, and collaboration within the cross-functional agency team. This person will also be responsible for management and development of the Planning team, along with partnering closely with the Digital Solutions, Video Investment and Decision Science teams.

Job Responsibility

  • Lead overall client relationship and strategic development of media plan recommendations via research, historical client-based campaigns, and collaboration within cross-functional agency team
  • Management and development of the Planning team
  • Partner closely with Digital Solutions, Video Investment and Decision Science teams
  • Lead cross-functional media strategy team

Requirements

  • Familiarity across all things digital and how all elements within digital ecosystem work together
  • Strategic understanding of digital marketplace and thorough experience planning digital-heavy campaigns (direct, programmatic, paid search and paid social, custom partnerships/programs, gaming and social programs connected to media buys)
  • Ability to usher traditional media planning and buying process into the digital age
  • Meet with media sales reps and industry representatives regularly
  • Be a source of confidence with clients as an expert in cross-platform, audience-first strategy development
  • Provide point-of-view on new media and technologies
  • Ability to use alternative analytical approaches to solve media problems
  • Thorough knowledge of marketing and advertising principles
  • understanding of media concepts and terminology
  • Familiar with media buying and planning process within an integrated agency environment
  • Develop planning objectives and strategies that coincide with client’s marketing direction
  • Utilize available interactive media planning tools to develop media plans
  • Lead team in developing media plans, final recommendations, and campaign performance reports
  • Proven ability to think critically, analyze performance and opportunities, and look for unconventional solutions
  • Aggressively keep abreast of current media landscape and industry trends
  • Provide strategic direction to media supervisors, planners and assistant media planners while maintaining some day-to-day planning responsibilities
  • Serve as a mentor and provide conduits for professional growth
  • Ultimately responsibility for the work generated by the team
  • Ability to train, motivate and foster a strong, cohesive working team
  • Ability to effectively handle personnel issues
  • Establish and maintain professional client relationships
  • manage flow of client media needs
  • Provide strategic thinking and oversight of work
  • Ability to articulate objectives, opportunities and techniques
  • Ability to effectively communicate and interact with clients and negotiate on their behalf
  • Responsible for overall budget control across all client-specific campaigns
  • Collaborate with Media Directors, Account Directors, Director of Decision Science, Director of Media Operations and Investment Leads
  • Take a fresh look at current operations and processes and make improvements
  • Deep knowledge of media planning and activation tools (Kantar Stradegy/Advertising Insights, Pathmatics, Claritas360, comScore, Simmons/MRI/Scarborough, Nielsen IMS)
  • Preferred experience in Prisma, Google Platform (Campaign Manager 360, Google Ads, Google Analytics), Datorama
  • Experience negotiating digital ad standards (viewability standards, audience verification and fraud protection)
  • Complete comfort level and knowledge of standard industry terms and conditions
  • Work with third party technology and measurement vendors
  • Understanding of media attribution and effects on media performance
  • Possess excellent writing and editing skills
  • possess articulate and confident presentation skills
  • Well-versed in the art of storytelling when presenting
  • Curious by nature
  • Active in digital ecosystems, technologies and communities
  • Thrive on mentoring others and desire to share knowledge
  • Resourceful, positive, do-what-it-takes attitude with attention to detail and accuracy
  • Handles stressful situations with maturity
  • confident in team and client interactions
  • Utilizes collaboration as a tool to a holistic end solution
  • Ability to multi-task and remain calm under high pressure

Nice to have

Experience in Prisma, Google Platform (Campaign Manager 360, Google Ads, Google Analytics), Datorama

What we offer

  • Inclusive environment
  • generous benefits
  • plenty of time off
  • opportunities for growth

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