Client Business Partner

• Lead overall client relationship and strategic development of media plan recommendations via research, historical client-based campaigns, and collaboration within cross-functional agency team
• Management and development of the Planning team
• Partner closely with Digital Solutions, Video Investment and Decision Science teams
• Lead cross-functional media strategy team

• Familiarity across all things digital and how all elements within digital ecosystem work together
• Strategic understanding of digital marketplace and thorough experience planning digital-heavy campaigns (direct, programmatic, paid search and paid social, custom partnerships/programs, gaming and social programs connected to media buys)
• Ability to usher traditional media planning and buying process into the digital age
• Meet with media sales reps and industry representatives regularly
• Be a source of confidence with clients as an expert in cross-platform, audience-first strategy development
• Provide point-of-view on new media and technologies
• Ability to use alternative analytical approaches to solve media problems
• Thorough knowledge of marketing and advertising principles
• understanding of media concepts and terminology
• Familiar with media buying and planning process within an integrated agency environment
• Develop planning objectives and strategies that coincide with client’s marketing direction
• Utilize available interactive media planning tools to develop media plans
• Lead team in developing media plans, final recommendations, and campaign performance reports
• Proven ability to think critically, analyze performance and opportunities, and look for unconventional solutions
• Aggressively keep abreast of current media landscape and industry trends
• Provide strategic direction to media supervisors, planners and assistant media planners while maintaining some day-to-day planning responsibilities
• Serve as a mentor and provide conduits for professional growth
• Ultimately responsibility for the work generated by the team
• Ability to train, motivate and foster a strong, cohesive working team
• Ability to effectively handle personnel issues
• Establish and maintain professional client relationships
• manage flow of client media needs
• Provide strategic thinking and oversight of work
• Ability to articulate objectives, opportunities and techniques
• Ability to effectively communicate and interact with clients and negotiate on their behalf
• Responsible for overall budget control across all client-specific campaigns
• Collaborate with Media Directors, Account Directors, Director of Decision Science, Director of Media Operations and Investment Leads
• Take a fresh look at current operations and processes and make improvements
• Deep knowledge of media planning and activation tools (Kantar Stradegy/Advertising Insights, Pathmatics, Claritas360, comScore, Simmons/MRI/Scarborough, Nielsen IMS)
• Preferred experience in Prisma, Google Platform (Campaign Manager 360, Google Ads, Google Analytics), Datorama
• Experience negotiating digital ad standards (viewability standards, audience verification and fraud protection)
• Complete comfort level and knowledge of standard industry terms and conditions
• Work with third party technology and measurement vendors
• Understanding of media attribution and effects on media performance
• Possess excellent writing and editing skills
• possess articulate and confident presentation skills
• Well-versed in the art of storytelling when presenting
• Curious by nature
• Active in digital ecosystems, technologies and communities
• Thrive on mentoring others and desire to share knowledge
• Resourceful, positive, do-what-it-takes attitude with attention to detail and accuracy
• Handles stressful situations with maturity
• confident in team and client interactions
• Utilizes collaboration as a tool to a holistic end solution
• Ability to multi-task and remain calm under high pressure

Experience in Prisma, Google Platform (Campaign Manager 360, Google Ads, Google Analytics), Datorama

• Inclusive environment
• generous benefits
• plenty of time off
• opportunities for growth