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As an integral part of the team, the Copywriter (Mandarin) will help shape the creative direction and transcreation of content in Mandarin and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Thailand. The ideal candidate is technically-savvy, possesses a keen eye and an exceptional attention to detail to ensure clarity and accuracy in each project copy. He/She should be flexible, adaptable and results-driven, with the skills to work across stakeholders, and an ability to focus and prioritise in a fast-paced, ever-changing environment. You will be required to build strong working relationships with the in-market and global teams to ensure delivery of linguistically and tonally perfect campaigns that will ensure the client’s products stand out in your market.
Job Responsibility:
Transcreate/Write, review, and elevate campaign copy for the client’s brand and products across SEA
Maintain consistency in the brand's tone of voice
Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
Guide and maintain the quality of the translated long copy
Review, rewrite and approve all translated marketing copy from translation partners
Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
Validate TV, print and digital advertising created by advertising agency
Requirements:
Accomplished advertising creative director/senior copywriter for Chinese language
Creative thinker with solid copywriting skills and thorough understanding of tone/brand voice
Worked on international and local brands
Confident when presenting creative ideas
Cares about the craft and obsessed with excellent writing
A conceptual creative who can come up with big ideas but also capable of paying attention to the smallest details
Exceptional verbal and written communication skills in Mandarin and English
Understanding of language subtleties
Team player
Possess a good sense of humour
Must be able to perform effectively and efficiently under time pressure
Must be flexible and able to adapt within an environment of constant change
Must be able to travel to Singapore at times as required, for several weeks at a time