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China Marketing Manager

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Formlabs GmbH

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Location:
China , Shenzhen

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Salary:

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Job Description:

Develop end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing and promotional initiatives across manufacturing, dental, and medical sectors. In charge of regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing. Collaborate with global product marketing, content, and translation teams to deliver compelling Formlabs content tailored to meet the needs of Chinese customers and partners. Spearhead demand generation efforts, both centrally and with channel partners. Develop and implement regional channel programs, and empower channel partners with effective product marketing materials. Engage with customers to gain insights into their usage of Formlabs printers and create new user stories that highlight customer success across diverse industries. Oversee Formlabs Chinese digital footprint, covering product pages, blog posts, SEO optimization, traffic performance, design elements, A/B testing, and site measurement. Establish and monitor key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.

Job Responsibility:

  • Develop end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing and promotional initiatives across manufacturing, dental, and medical sectors
  • In charge of regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing
  • Collaborate with global product marketing, content, and translation teams to deliver compelling Formlabs content tailored to meet the needs of Chinese customers and partners
  • Spearhead demand generation efforts, both centrally and with channel partners
  • Develop and implement regional channel programs, and empower channel partners with effective product marketing materials
  • Engage with customers to gain insights into their usage of Formlabs printers and create new user stories that highlight customer success across diverse industries
  • Oversee Formlabs Chinese digital footprint, covering product pages, blog posts, SEO optimization, traffic performance, design elements, A/B testing, and site measurement
  • Establish and monitor key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics

Requirements:

  • 5+ years of experience in regional marketing for a global B2B product company
  • Experience across a wide range of marketing disciplines including content development, brand, channel marketing strategies, and demand generation
  • Excellent Chinese and English language skills
  • Experience using tools like Google/Baidu Analytics, Website CMS, Salesforce/CRM, Marketing Automation
  • Strong analytical skills to identify trends, opportunities, and issues, and the ability to make data-driven decisions
  • Creative, out-of-the-box thinking
  • Results-driven and willing to go the extra mile to achieve targets
  • Strong team player

Nice to have:

  • Familiar with graphic design tools such as Photoshop/Illustrator/InDesign
  • Experienced in working with SFDC and Marketo or other similar CRM systems
  • Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries
  • Experience working with agencies for content output, PR, and media opportunities
  • Passionate about 3D printing and emerging technologies
  • Experience in rapidly growing startup environments

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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