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The Chief Revenue Officer serves as the strategic and operational leader responsible for driving all revenue-generating activities for the University of Miami Athletics under the Legends Global partnership model. This individual will be a senior executive on the University’s leadership team, serving as a key advisor to the Director of Athletics, and will provide visionary leadership to maximize and diversify revenue streams, fostering strong relationships with stakeholders of the University.
Job Responsibility:
Develop and execute an integrated commercial strategy across all athletics revenue-producing business verticals with the objective of increasing annual revenue
Oversee the partnerships team assisting with sales identification, closing negotiations and activation efforts to grow high-level corporate relationships and sponsorship revenue
Oversee ticketing, premium seating and hospitality programs including pricing and yield optimization
Direct all merchandise efforts including product development, pricing strategies, management of inventory levels, and competitive positioning of merchandise
Work with Athletic Department and campus leadership to add to and enhance revenue generating opportunities for the Legends Global team.
Work with Canes Connection (the official NIL Collective of Miami Hurricane Athletics) to assist Hurricane athletes in cultivating and securing name, image and likeness opportunities
Serve as a key senior advisor to the Director of Athletics on revenue generation, marketing, digital and fan engagement tactics to enhance brand value and audience growth
Collaborate with University advancement to align fundraising and donor engagement initiatives
Implement analytics-driven decision making across all revenue verticals to demonstrate returns on investment across ticketing, partnerships and marketing functions
Moderate all budget management including profit-and-loss reporting and revenue forecasts to maintain EBITDA budget and provide clear, actionable financial insights to inform strategy and decision-making for the Athletics Department
Recruit, develop and mentor a high-performing cross-functional commercial team
Represent the University sports property, the University, and Legends Global in a professional manner
Ensure all revenue-generating activities and operations comply with local, state, and federal laws, as well as all NCAA and conference rules and regulations
Build strong understanding of all University and Legends Global business units and offerings in order to leverage new business areas, leads, and categories
Other job-related duties as assigned
Requirements:
Bachelor’s degree in Business Administration, Sports Management, Marketing, Communications, or a related field required
15+ years of senior-level experience in revenue generation, sponsorship sales, or marketing within collegiate athletics, professional sports, media, or a related industry