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Chief Operating Officer (COO) | Sustainable Drinks Brand | Zone 1 / Hybrid. This is a key strategic hire and newly created role to support the CEO and leadership team in building a financially disciplined, scalable, and high-performing business. Having established a solid foundation in both B2B and DTC markets, our client is now focused on simplifying its commercial model, improving operational processes, and unlocking the next phase of sustainable, profitable growth. The successful candidate will bring a strong background in commercial finance, operational leadership, and cross-functional team development. With oversight of Finance, Operations, HR and Legal-and close collaboration with Sales and Marketing-the COO will be responsible for evolving internal systems, improving cash flow and forecasting, and embedding accountability across all business units. This is a brilliant opportunity for a hands-on and values-led leader to help drive real impact in a fast-growing brand with a clear sense of purpose, collaborative culture and loyal customer base.
Job Responsibility:
Act as a key member of the leadership team and represent the business at Board level
Partner with the CEO to evolve and execute the commercial strategy across core support functions
Ensure clear, data-driven reporting and KPI alignment with wider business goals
Own end-to-end cash flow management, including forecasting, burn rate tracking and working capital optimisation
Drive financial planning and performance forecasting with a focus on accuracy and agility
Develop and embed actionable KPIs to guide strategic and day-to-day decision-making
Simplify and scale operations across B2B and DTC channels (Trade + Ecom)
Troubleshoot commercial and delivery trade-offs (e.g. availability vs. stockholding)
Lead and prioritise high-impact change initiatives to improve profitability and performance
Collaborate with department leads to ensure resource alignment and cost control
Optimise use of existing systems (Xero and Shopify) and support integrations that improve reporting and efficiency
Ensure compliance with legal frameworks and maintain a strong internal control environment
Build scalable data infrastructure and reporting tools
Coach and mentor functional leads across Finance, Supply Chain, Customer Service and HR
Champion a culture of ownership, empowerment and cross-functional collaboration
Support personal development and performance reviews, maintaining a flat and agile structure
Requirements:
Experience operating at COO, Finance Director or Commercial Director level with cross-functional leadership responsibilities
Demonstrable success in scaling a business from ~£5m to ~£15m turnover
Strong commercial finance expertise and proven track record in cash flow management, KPI reporting and business modelling
Experience working within an entrepreneurial start-up or scale-up environment
Operational experience across supply chain, logistics, or product fulfilment-especially with Asia-Pacific shipping routes
Hands-on leadership style, strong problem-solving ability and comfort balancing strategic oversight with detail-oriented execution
Nice to have:
Exposure to premium consumer brands in FMCG, food & drink, or eCommerce
Experience working with institutional investors or PE-backed businesses
Prior involvement in finance system implementations or optimisation projects
Understanding of S&OP processes, customer service operations, and inventory planning
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