Chief Marketing Officer

• Build and execute a unified, data-backed marketing strategy that drives predictable, efficient ARR growth
• Translate company vision into actionable marketing OKRs aligned with revenue, CAC, LTV, retention, and pipeline creation
• Shape the category narrative and long-term positioning in the proptech ecosystem
• Serve as a core member of the executive team, partnering with the CEO on strategy, planning, board insights, and forecasting
• Build a full-funnel growth engine spanning awareness ? acquisition ? activation ? retention ? advocacy
• Reduce CAC and increase conversion velocity through tighter funnel optimization across paid, organic, partnerships, and product-led motions
• Stand up a rigorous measurement and attribution framework across channels, campaigns, and lifecycle stages
• Identify new channels – including emerging PLG motions, referral loops, realtor-to-landlord funnels, and community ecosystems
• Partner with Finance on budget planning, forecasting, and ROI accountability
• Align messaging, pipeline development, MQL/SQL definitions, and handoff processes with Sales
• Influence roadmap through customer insights
• launch features with high-impact GTM motions with Product
• Integrate experimentation, funnel analytics, onboarding improvements, and demand acceleration with Growth
• Build retention, LTV expansion, loyalty, and referral programs
• develop advocacy movements with Customer Success
• Support channel partners with co-branded campaigns and scalable playbooks with Partnerships
• Lead the marketing organization with operational rigor: dashboards, KPIs, weekly reviews, forecast models
• Install a modern performance marketing stack (tracking, attribution, analytics, automation, routing)
• Build scalable systems for campaign execution, A/B testing, lifecycle automation, content engine, and CRM hygiene
• Scale rapid experimentation across ad creative, landing pages, email flows, partnerships, onboarding, and pricing/packaging tests
• Create a cohesive brand identity across product, digital, partnerships, events, and community
• Own the thought leadership footprint—editorial strategy, webinars, collaborations, PR, and category storytelling
• Elevate brand-led demand generation through high-quality content, education, and community movements

• 10+ years of marketing leadership in B2B SaaS, ideally SMB SaaS with high-velocity conversions
• Proven track record scaling ARR through blended acquisition (paid, organic, lifecycle, content, partnerships)
• Deep fluency in CAC/LTV modeling, funnel analytics, attribution, segmentation, and forecasting
• Experience leading cross-functional GTM planning—product marketing, demand gen, brand, and customer marketing
• Comfort operating in a high-growth, resource-efficient, rapidly evolving environment
• Ability to inspire teams, craft sharp narratives, and operate with a builder mindset

• SMB SaaS experience
• Someone who has scaled acquisition engines, built multi-channel programs, and knows how to use brand as a competitive advantage
• Ideal candidate is a hands-on, metrics-focused operator who thrives in fast-paced environments and builds systems that drive measurable growth
• Based in the Eastern or Central time zones

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