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McCurdy Real Estate & Auction is seeking a full-time, on-site Chief Marketing Officer (CMO) who can take McCurdy to its next level of growth by leading our marketing strategy for real estate, brand awareness, digital campaigns, seller acquisition, and buyer engagement. This role will be central to scaling our pipeline of inventory, elevating our brand profile, and ensuring we continue to set the gold standard in real estate marketing and the auction industry. This isn’t a maintenance role, it’s a builder’s role. You’ll be a strategic operator, team leader, brand steward, and campaign architect working alongside our CEO and executive team. You will lead a high-performing marketing department to drive comprehensive marketing strategy and execution. This individual must be a strategic thinker, creative problem-solver, and proven leader with a passion for marketing. The ideal candidate thrives in a fast-paced environment, can confidently navigate rapidly shifting priorities and constructive feedback, and consistently delivers high-quality, deadline-driven work. The role focuses on team leadership, brand development, strategic market analysis, and cross-channel campaign oversight to generate leads and position McCurdy as a market leader in the real estate and auction industry.
Job Responsibility:
Develop and lead the company-wide marketing strategy across all segments of the business including residential, premier residential, commercial, farm & ranch, personal property auctions, and benefit auctions
Implement the annual marketing plan including budget, objectives, strategies, and tactics to drive leads and achieve business goals
Grow the seller pipeline through channel marketing, agent partnerships, events, and performance campaigns
Expand McCurdy’s buyer base beyond Wichita and southcentral Kansas through geographic targeting, audience segmentation, and digital demand generation
Lead the strategic planning and execution of integrated marketing campaigns across various channels including digital platforms, print media, social media, and industry publications
Own and evolve the McCurdy brand voice across platforms, events, and markets
Oversee creative direction for video, social, listings, property storytelling, and high-end benefit auction materials
Recommend and test innovative marketing tactics, partnerships, and channels that position McCurdy as an industry leader
Guide visual and messaging consistency across all media
Conduct comprehensive market research and translate findings into strategic initiatives that support business development and achieve broad financial growth
Build reporting dashboards to track cost-per-consignment, cost-per-bidder, traffic sources, and campaign ROI
Manage budgets, negotiate vendor contracts, and ensure optimal resource allocation across all marketing initiatives
Partner with the tech team to integrate marketing data with CRM and auction platforms
Introduce marketing automation and lead scoring workflows to support agent outreach and pipeline conversion
Measure and analyze campaign performance by tracking ROI and KPIs to guide initiatives, and present results back to executive leadership to inform future strategies
Manage and mentor an eight-person marketing team and work closely with a five-person technology team, ensuring effective collaboration and professional growth
Recruit new talent in creative, content, or data as needed
Foster a high-performance, idea-driven culture focused on results and continuous learning
Represent McCurdy at industry events (e.g., National Auction Association), charity galas, and strategic partnerships
Lead PR, earned media, and awards submissions to elevate our authority and visibility
Partner with benefit auction clients to maximize fundraising impact through branded event materials and campaigns
Requirements:
7–15 years of experience in marketing leadership roles, preferably in real estate, auctions, or performance-driven service industries
Proven track record of leading marketing teams, developing brand strategy, and executing multi-channel campaigns
Deep understanding of real estate sales cycles, seller psychology, and auction dynamics
Strong grasp of digital marketing platforms (Meta Ads, Google Ads, HubSpot/CRM, SEO, email marketing)
Eye for design and storytelling excellence, especially for video and high-value property assets
Comfortable with data, KPIs, and working alongside product/tech teams to shape user journeys
Confident public speaker and relationship builder—comfortable interfacing with agents, sellers, donors, and institutional buyers
Natural collaborator who can juggle priorities and manage resources to achieve creativity and quality within timeframe and budget requirements
Demonstrate a high degree of integrity, responsibility, and confidentiality
Bachelor’s degree in Marketing, Business Administration, Fine Arts or similar field
Nice to have:
Experience with auction marketing at scale (benefit, luxury, or online)
Past work with benefit auctions or nonprofit fundraising strategy
Wichita or Kansas market familiarity, or strong Midwest community instincts
Past role at an agency or brokerage, or experience integrating multiple marketing channels across high-ticket campaigns
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