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The Chief Marketing Officer (CMO) will drive the development and execution of all global strategic integrated marketing initiatives that drive consumer demand, increase brand heat, and delivers sustainable sales for the future. This position is a critical member of the leadership team and works closely with cross functional partners to transform the brand into a highly considered head-to-toe outdoor lifestyle brand around the world.
Job Responsibility:
Drive the development and execution of all global strategic integrated marketing initiatives that drive consumer demand, increase brand heat, and delivers sustainable sales for the future
Transform the brand into a highly considered head-to-toe outdoor lifestyle brand around the world
Build a best-in-class marketing team within the industry
Deliver breakthrough creative marketing plans that drive consumer engagement
Partner with cross-functional partners to build the brand strategy and long-term pipeline
Improve executional excellence of our go-to-market commercial strategies through digital-first integrated consumer marketing programs and retail experiences
Requirements:
Master's degree required or equivalent work experience, primarily in B2C focus in areas such as brand strategy, brand management, content creation, digital media, product marketing, and marketing analytics
Minimum of 12 years of marketing experience in progressively senior roles on national or global brands
International marketing experience, building and aligning brands across the globe and cultures