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JatApp Logo JatApp · -

Chief Marketing Officer

Worldwide · Job Posted May 05, 2026
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Job Responsibility

  • Build a Center of Excellence in marketing: unified standards for metrics, attribution, reporting, and testing across all three verticals
  • Managing portfolio-level analytics: tracking plan-vs-actual for CAC, ROAS, and payback, identifying scaling blockers, and escalating risks to the CEO
  • Conducting regular audits of teams, products, and ad networks: deep-dives, validating creative and bidding strategies
  • Automating BI, dashboards, and alert systems for key metrics, reducing time-to-insight
  • Implementing AI across the entire portfolio: creatives, LTV / churn / CAC payback forecasting, agents for reporting and media buying - defining strategy, selecting tooling, and measuring real impact
  • Strategically allocating marketing budget across verticals based on unit economics and growth potential
  • Developing leads and heads: coaching, performance reviews, hiring for senior roles, building career tracks

Requirements

  • 5+ years in performance marketing with mobile experience (iOS + Android), preferably at portfolio scale — multiple products simultaneously
  • Deep expertise in UA networks: AppLovin, Meta, Google, TikTok, Moloco, Liftoff, ASA, Mintegral — understanding of mechanics, bidding, and the creative cycle
  • Strong analytical foundation: BI (Tableau / Looker / Power BI), fluent work with MMPs (Appsflyer / Adjust / Singular), understanding of attribution / incrementality / MMM
  • Experience building or upgrading a marketing analytics stack, dashboards, and reporting frameworks from scratch
  • Hands-on experience implementing AI in marketing
  • 3+ years in a C-1 / C-level role with experience managing Leads and Seniors
  • Understanding of unit economics, CAC / LTV / payback, and portfolio budget allocation across verticals

Nice to have

  • Experience in web performance (Google Ads, Meta web, SEO) and/or e-commerce marketing
  • Background in a holding / multi-product structure (not just a single flagship)
  • Experience with subscription/consumer apps (Health & Fitness, EdTech, Utility, Entertainment)
  • Experience with AI products
  • Previous hands-on UA experience before moving into management — understanding the details from the inside

What we offer

  • Mental and Physical Health: health insurance
  • Benefits Cafeteria: sports, food delivery, home office supplies
  • Knowledge sharing events
  • Remote-First Culture
  • Personal Equipment Policy: MacBook and everything needed
  • Learning and Development Opportunities: cover learning costs and English courses
  • Community of like-minded people
  • Creative freedom
  • Legal & Finance Support
  • Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions
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