Chief Marketing Officer Job at Waystone Governance Ltd. (London)

Job Description

Reporting to the Chief Revenue Officer the Chief Marketing Officer (CMO) will be an integral part of the team’s success. The CMO will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, innovation and revenue growth across Waystone’s products and services. This role provides visionary leadership and hands‑on direction across all marketing disciplines, ensuring the growth of market share, revenue, and customer satisfaction.

Job Responsibility

Develop Marketing Strategy: Lead the design and implementation of the marketing strategy aligned with company objectives
Support the group with the strategic advice and tasks on newly acquired Company integration
Brand Positioning: Build, evolve, and manage a compelling brand that differentiates the company from its competitors
Collaborating with the business to uncover insights for developing marketing and branding strategies for existing and new products
Lead Marketing Team: Build, mentor, and manage a high‑performance marketing team across digital, product, brand, PR, and events to foster a culture of innovation and excellence
Demand Generation: Establish and oversee multi‑channel marketing campaigns that drive qualified leads and revenue growth
Digital Marketing: Lead digital marketing strategy across SEO, paid media, social media, email marketing, and marketing automation platforms
Drive the adoption of AI-powered tools to accelerate content production, campaign optimisation, and audience personalisation at scale
Product Marketing: Collaborate with Product and Sales to define positioning, messaging, and go‑to‑market strategies for new and existing offerings
Customer Insights: Utilize analytics and customer research to identify market trends, customer needs, and opportunities for growth
Budget & Resource Management: Develop and manage the marketing budget, aligning spend with strategic priorities allocating resources effectively and demonstrate ROI on marketing investments
Vendor Management: Oversight of third party marketing contractors, tracking KPIS and projects to ensure quality and timely delivery of services
Communications Final review and sign off with support of CRO on key externally distributed Waystone literature and communications
Innovation Stay abreast of industry trends, competitive landscape, and emerging technologies- with particular focus on AI and automation- to inform marketing strategies, improve team productivity, and maintain a competitive edge
Champion a culture of experimentation and continuous improvement across the marketing function
Executive Stakeholder Management: Working closely with the Senior Management Team and C-Suite to develop and implement the boards view of the strategic vision and positioning of Waystone

Requirements

Extensive marketing experience with recent experience in a senior leadership role (VP Marketing or CMO)
Strong track record of delivering results
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Expertise across digital marketing, branding, and lead generation. (Preferably in a partnership or professional services) with knowledge of the financial services industry
Strong analytical, communication, and storytelling abilities
Strong understanding of data analytics and marketing attribution
Skilled in nurturing cross‑functional relationships with Sales, Product, and Operations
Strong relationship management skills and the ability to understand and respond to the needs of internal stakeholders
A team player with the ability to build relationships within the marketing team both locally and globally, and across partners and staff at all levels across the firm
Excellent verbal and written communications skills with strong attention to detail
Strategic thinker with a results‑oriented mindset
Strong leadership and team‑building abilities
Excellent communication and interpersonal skills
Innovative and adaptable with a growth mindset
Experience with CRM systems, and how to maximise the data value, as well as being highly proficient in MS applications including Word, Excel, and PowerPoint
Excellent project, organisational and time management skills
Has a proven track record of successfully managing a team
Proven ability to lead the strategic adoption of AI across a marketing function - identifying where AI creates genuine competitive advantage in content, campaigns, personalisation, and analytics, and building the capability within the team to realise it
Strong working knowledge of AI-powered marketing platforms and tools, including generative AI for content, AI-driven SEO and paid media optimisation, marketing automation, and predictive analytics
Experience evaluating and embedding new marketing technologies at an organisational level, with the commercial judgement to distinguish tools that drive real value from those that do not
Understanding of responsible AI use in a regulated financial services environment, including data privacy, accuracy, brand risk, and the appropriate governance of AI-generated content and decisions
Internationally recognised bachelor’s degree in business, marketing, communications, or related field

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Chief Marketing Officer

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