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The chief marketing and communications officer (CMO) provides visionary leadership for APS’s global marketing and communications strategy. Partnering closely with the CEO and c-suite leaders, the CMO leads the development and execution of APS positioning and messaging, content marketing, and digital engagement strategies. The CMO ensures APS delivers clear, compelling, and consistent communications that amplify the voice of physics worldwide and drive revenue growth across membership, meetings, and publications in support of the Society’s mission and strategic priorities.
Job Responsibility:
Develop, implement, and evolve an integrated, global, and digital communications, content, and marketing strategy
Lead the development of all internal and external communications products, including websites, newsletters, press materials, social media, marketing campaigns, internal communications, and staff intranet
Own and evolve APS’s enterprise positioning and messaging framework
Set and lead APS’s content strategy
Lead the development and execution of a comprehensive digital engagement roadmap
Own audience and customer lifecycle strategy across members, authors, and customers
Provide operational, cultural, and behavioral leadership as a senior leadership team member
Oversee the department’s budget responsibly
Requirements:
Bachelor’s degree or equivalent experience preferred
15+ years of progressively responsible experience in communications, marketing, digital and digital engagement, including enterprise-scale strategy and transformation leadership
5+ years in a senior leadership role with responsibility for strategy, teams, and budget oversight
Demonstrated expertise in leveraging digital marketing, data, analytics, and marketing technology (e.g., CRM, CDPs, Campaign Activation) to drive insight, engagement, and growth
Proven ability to interpret and operationalize an organization’s mission and strategic vision—setting clear direction and aligning global marketing and communications efforts to deliver measurable impact
Demonstrated experience leading enterprise reputation management strategy
Demonstrated experience in audience development and engagement, including managing member, author, and B2B and B2C customer lifecycles to drive long-term value and participation
Exceptional storytelling, writing, and editing skills across diverse media platforms
Proven track record in building community and enabling multiple paths for engagement among groups and between individuals
Strong collaborative skills and proven ability to work with a variety of stakeholders
Commitment to APS core values in leadership and communication practice
Nice to have:
Experience in membership or scientific organizations, and with global research publications, is a plus