Job Description
Pininfarina is an icon of Italian design, internationally recognized for its ability to combine style, product development, and engineering expertise. With over 90 years of history, it has made a significant contribution to the evolution of design and the automotive industry, growing from an artisanal workshop into an international service group. Listed on the stock exchange since 2016, it is headquartered in Cambiano (Turin) and operates globally in design and product development services, as well as in sectors such as architecture, yachting, mobility, and product & experience design. With nearly 2,000 projects completed and numerous awards, Pininfarina places people at the center, creating innovative experiences that integrate aesthetics, technology, and the digital dimension. We are looking for CHIEF BRAND & MARKETING OFFICER The selected candidate will be responsible for the development and execution of brand management and development, communications, and marketing strategies that drive community engagement, build institutional identity, advance visibility, and increase revenue, working in close partnership with the other department and Business Units. The candidate will be involved in: Lead the global external communication strategy, ensuring alignment with group objectives and consistency across all regions. Develops and defines the global branding and marketing plan, in accordance to the long -term strategic plan and the annual targets set by the company, ensuring alignment and adaptation of activities across Business Units and legal entities. Develops and oversees overall brand strategy and management, advertising, promotion, digital marketing including social media, merchandising, public relations, and executive communications Define and maintain global standards for corporate image and branding, ensuring consistent application across all entities.. Strengthen connections with global trade associations and industry groups to support corporate objectives and influence industry standards. Manage corporate and regional media relations, crafting and distributing press releases that align with global strategies. Serve as representative and spokesperson for the institution, in the field, and media. Participates in various professional events, overseeing their coordination and ensuring their successful delivery. Oversee global community relations initiatives to enhance corporate reputation and social responsibility across all regions. Lead the internal communication strategy for the entire group, promoting transparency, engagement, and alignment across entities. Direct execution of internal communication through various channels, ensuring consistency and effectiveness across the group. Coordinate newsletters and formal communications at corporate as well as Business Units level.
