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The Channel Development Manager leads the design and execution of Local Modern Trade (LMT) channel strategies that drive competitive and profitable growth, ensuring that shopper and customer insights are fully embedded in business plans. This role is a key interface between Customer Development, Brand, Supply Chain, Finance, and Category Management.
Job Responsibility:
Develop and deploy a comprehensive channel strategy aligned with overall business goals and growth plans
Translate shopper and market insights into actionable plans that unlock business-building opportunities
Build annual business plans for assigned channels, integrating brand/category priorities with customer needs
Deliver channel growth including profitable and competitive growth
Ensure excellence in in-store activation working closely with field sales teams
Deploy trade category plan and ensure cross-functional alignment for on-ground execution
Design channel-specific programs focusing on portfolio, pack, and pricing interventions