Channel Strategy and Shopper Marketing Manager Job at Unilever (Metro Manila)

Home Care Channel Strategy and Shopper Marketing Manager

Unilever is the place where you can bring your purpose to life with the work tha...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative
Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives

Job Responsibility

Develop and deploy category growth strategy for MT and DT channels, including a comprehensive distribution strategy across the eRTM, based on category data, shopper insights, and retailer/channel opportunities and landing Design4Channel programs and activations
Develop and deploy robust category commercial plans and define right investment model to deliver competitive and profitable business results in key MT and DT channels
Defines category channel execution blueprint to ensure our brands reach and win shoppers at both the physical and digital shelves
Brings the voice of the shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, esp in terms of portfolio and deployment plans
Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever
Key targets: channel growth, distribution, spend efficiency

Fulltime

Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager – E‑Commerce & Social Commerce

The Channel Strategy and Shopper Marketing Manager for E‑Commerce & Social Comme...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

At least 3 to 5 years of experience
E‑commerce category management
E‑commerce shopper & channel marketing
Social commerce marketing
Digital shelf management
Familiarity with analytics tools and platform dashboards
Digital marketing and D‑commerce knowledge
Industry background: Beauty & Personal Care, FMCG, Digital Retail, Social Commerce

Job Responsibility

Develop and deploy the category growth strategy for Beauty across E‑Commerce and Social Commerce platforms
Lead the creation of category commercial plans and define investment and promo models to deliver profitable digital growth
Define execution blueprints for the digital shelf and social commerce path‑to‑purchase
Champion the voice of the digital shopper and key platform partners
Collaborate with cross-functional teams to drive the e‑commerce & social commerce agenda
Lead retailer and platform partnerships to unlock category opportunities
Drive eNRM and work with cross functional partners to land dComm Destination Portfolio aligned with key demand spaces and formats, pack & price, and Bundling Opportunities
Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI

Fulltime

Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager – E‑Commerce & Social Commerce

The Channel Strategy and Shopper Marketing Manager for E‑Commerce & Social Comme...

Location

Thailand , Bangkok

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Marketing, or related field
MBA is an advantage
Minimum 5-8 years of experience in FMCG or Retail, with at least 3-5 years in eCommerce key account roles
E‑commerce category management and E‑commerce shopper & channel marketing
Social commerce marketing
Digital shelf management
Familiarity with analytics tools and platform dashboards
Digital marketing and D‑commerce knowledge
Industry background: beauty & personal care, FMCG, digital retail, social commerce
Highly analytical, data-driven, and results-oriented

Job Responsibility

Develop and deploy the category growth strategy for Beauty across E‑Commerce and Social Commerce platforms
Lead the creation of category commercial plans and define investment and promo models to deliver profitable digital growth
Define execution blueprints for the digital shelf and social commerce path‑to‑purchase
Champion the voice of the digital shopper and key platform partners
Collaborate with cross-functional teams to drive the e‑commerce & social commerce agenda
Lead retailer and platform partnerships to unlock category opportunities
Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI

Fulltime

Assistant Shopper Marketing And Trade Category Manager

Unilever is currently hiring for An asst. shopper marketing&trade category manag...

Location

Turkey , Istanbul

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strong 1C or 1D grade CD experience
3+ years of CD field experience
Being eager to work closely with multinational teams and also with top management
Demonstrated skills and capabilities in analytical thinking & complex problem solving
Strong communication and negotiation skills
Storyteller
Multi-stakeholder management capability
Excellent written and spoken Turkish & English is a must

Job Responsibility

Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
Developing/executing annual category and joint business plans with customers
Building in store communication and best in class POS strategy across touch points per channel
Championing digitalization of shopper marketing strategy
Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
Being the Shopper Insight/CMI's key business partner to lead for the embedding of shopper insight info
Leading consumer research activities, CRM tools and translating insights into commercial strategies
Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels
Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution

Fulltime

Assistant Shopper Marketing and Trade Category Manager Food

Unilever is currently hiring for Asst. Shopper Marketing&Trade Category Manager ...

Location

Turkey , Istanbul

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strong 1C or 1D grade CD experience
3+ years of CD field experience
Being eager to work closely with multinational teams and also with top management
Demonstrated skills and capabilities in analytical thinking & complex problem solving
Strong communication and negotiation skills
Storyteller
Multi-stakeholder management capability
Excellent written and spoken Turkish & English is a must

Job Responsibility

Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
Developing/executing annual category and joint business plans with customers
Building in store communication and best in class POS strategy across touch points per channel
Championing digitalization of shopper marketing strategy
Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info
Leading consumer research activities, CRM tools and translating insights into commercial strategies
Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels
Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution

Fulltime

New

Shopper Marketing Manager

We are seeking a Shopper Marketing Manager to provide coverage during a maternit...

Location

United States , Austin

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Strong shopper marketing experience, ideally supporting retail accounts in a CPG environment
Proven ability to collaborate cross-functionally with Sales teams, brokers, agencies, and retail partners
Execution-focused mindset with the ability to manage multiple campaigns while analyzing performance and driving insights

Job Responsibility

Own shopper marketing execution across 1 to 3 key retailers such as Costco, Sam's Club, Walmart, and Target, supporting both in-store and digital campaigns end-to-end
Partner closely with Sales leadership and retail or broker teams to align on promotions, merchandising, and cross-channel strategy
Lead in-store initiatives including displays, demos, and signage, while supporting digital efforts such as retail media, search, PDP optimization, and programmatic campaigns
Manage a large vendor ecosystem of 30 to 40 partners, including agencies, demo teams, and contractors, ensuring strong communication and performance tracking
Drive reporting, weekly recaps, and cross-functional collaboration to monitor campaign performance and inform broader shopper marketing strategy

What we offer

medical, vision, dental, and life and disability insurance
401(k) plan

Deputy Shopper Marketing Manager

The Deputy Shopper Marketing Manager role drives sustainable growth across e-com...

Location

Indonesia , Banten

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Bachelor’s degree (S1) in Marketing, Business, Communication, or related field
3–8 years of relevant experience in e-commerce, digital commerce, or FMCG commercial roles
Strong understanding of marketplace dynamics (Shopee, TikTok Shop, Lazada)
Strong execution and coordination skills with attention to detail
Basic analytical skills to track performance and extract insights
Strong collaboration and stakeholder management skills
Agile, proactive, and comfortable working in a fast‑paced environment
PASSION FOR HIGH PERFORMANCE
PERSONAL MASTERY
CONSUMER LOVE

Job Responsibility

Define and execute channel-specific strategies across online platforms (e.g., Shopee, Lazada, TikTok Shop)
Identify structural opportunities (e.g., search optimization, content scaling, rating improvement, demand whitespaces) to unlock growth
Monitor competitive landscape and recommend actions to stay ahead
Track and analyze key KPIs (GMV, traffic, CVR, AOV, ROI, share of search, ratings & reviews)
Translate complex data (platform analytics, search, traffic, conversion) into strategic actions
Maintain dashboards or reports to monitor channel health and performance trends
Align with brand, marketing, and supply chain teams to deliver integrated e-commerce plans
Coordinate with regional/global teams to adapt best practices locally
Work with agencies or partners on content, media, and analytics
Ensure activities comply with brand guidelines, and ways of working

Fulltime

Ertm marketing strategy support manager

AboutUnilever With3.4billionpeopleinover190countriesusingourproductseveryday,Uni...

Location

Thailand , Bangkok

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strong FMCG experience
Strong analytical skills
Bachelor's or Master’s degree in business, economics, finance or marketing
2+ years of experience in FMCG industry
Fluent English skills
Excellent senior stakeholder management skills
Experienced in Consumer Market Insight, Consumer Research, Consultancy, Trade category management or Finance (business partnering)

Job Responsibility

Create channel strategy development & guideline
Analyze sales data, consumer & shopper insight to identify opportunities in online channel
Allocate and manage promotional budget online channel to ensure optimize return on investment
Provide promotion guideline and rules based on learning from post-evaluation and deliver category and channel objectives
Suggest promotion strategy and mechanic for channel activation campaign
Coordinate with cross-functions to implement category plan across channels
Evaluate and review implemented E-Commerce activities for developing future

Fulltime

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Channel Strategy and Shopper Marketing Manager

Job Description

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