Channel Strategy and Shopper Marketing Manager Job at Unilever (Metro Manila)

Shopper Marketing Manager

I'm recruiting on behalf of a well-established healthcare/pharmaceutical brand l...

Location

United Kingdom , London

Salary:

Not provided

Better Placed Ltd - A Sunday Times Top 10 Employer!

Expiration Date

September 02, 2026

Requirements

3–5 years' experience in shopper marketing, trade marketing, or brand activation (FMCG or healthcare/pharma background preferred)
Strong understanding of shopper behaviour, retail media, and channel dynamics
Proven experience activating campaigns across pharmacy or grocery retail channels
Highly organised with the ability to manage multiple projects and timelines effectively
Comfortable working cross-functionally with sales, brand, and category teams
Strong commercial acumen and ability to translate insights into action
Able to commit to one day per month on-site in Berkshire

Job Responsibility

Develop and implement shopper marketing strategies across leading UK retail and pharmacy channels (e.g. Boots, Superdrug, Tesco, Amazon)
Collaborate with sales, brand, and category teams to ensure campaigns align with broader business objectives
Manage activation calendars, promotions, and in-store/online executions to drive shopper engagement and conversion
Oversee the development of retailer-specific POS, digital assets, and in-store communications
Analyse campaign performance and report on key KPIs and ROI, using insights to inform future activity
Build strong relationships with internal stakeholders, external agencies, and retail partners
Ensure campaigns are delivered on time, on budget, and to a high standard

What we offer

Competitive salary and pro-rata benefits package

Fulltime

Shopper Marketing and E-commerce Manager

This is an exciting, high-impact opportunity to lead omnichannel marketing and d...

Location

United Kingdom

Salary:

Not provided

PT Executive

Expiration Date

Until further notice

Requirements

2–4 years’ experience in Shopper Marketing, Brand, Digital Commerce, or Retail Activation within FMCG or Food
Proven track record across Multiples, Discounters, Convenience, ROI, and Online Channels
Strong understanding of the full shopper journey and path to purchase across digital and physical retail
Analytical mindset with experience using data, insight, and campaign analysis to drive future strategy
Confident communicator and relationship builder, capable of managing internal stakeholders and agency partners
Hands-on project management experience, with the ability to work across multiple projects with pace and agility
Commercially aware, results-driven, and highly collaborative

Job Responsibility

Shopper Marketing Strategy and Execution: Develop and implement shopper activation plans across all key retail channels
Own the retailer.com execution strategy to support NPD, brand campaigns and core range performance
Deliver shopper plans aligned with category vision, brand strategy, and retailer priorities
Create disruptive, insight-led campaigns that drive shopper engagement and conversion
Customer Leadership & Strategic Partnerships: Build and strengthen multi-functional relationships with Top 4 UK grocery retailers
Anticipate retailer needs and category shifts, positioning IEF as a shopper thought leader
Secure and execute Joint Business Plans (JBPs) and long-term growth strategies
E-commerce Account Management: Manage key online grocery accounts, driving commercial performance and account growth
Ensure brilliant basics across product listings, imagery, taxonomy, and availability
Analyse customer-level data and campaign results to optimise commercial return

What we offer

Attractve Salary & Benefits
Enjoy flexible working, with a home-based structure and travel to key meetings, offices, and partners as required

Fulltime

Assistant Shopper Marketing and Trade Category Manager Food

Unilever is currently hiring for Asst. Shopper Marketing&Trade Category Manager ...

Location

Turkey , Istanbul

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strong 1C or 1D grade CD experience
3+ years of CD field experience
Being eager to work closely with multinational teams and also with top management
Demonstrated skills and capabilities in analytical thinking & complex problem solving
Strong communication and negotiation skills
Storyteller
Multi-stakeholder management capability
Excellent written and spoken Turkish & English is a must

Job Responsibility

Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
Developing/executing annual category and joint business plans with customers
Building in store communication and best in class POS strategy across touch points per channel
Championing digitalization of shopper marketing strategy
Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info
Leading consumer research activities, CRM tools and translating insights into commercial strategies
Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels
Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution

Fulltime

Shopper Marketing & Trade Category Manager-Foods

Unilever is currently hiring for Asst. Shopper Marketing&Trade Category Manager-...

Location

Turkey , Istanbul

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

+2 Experience in FMCG-related Sales
Being eager to work closely with multinational teams and with top management
Demonstrated skills and capabilities in analytical thinking & complex problem solving
Strong communication and negotiation skills
Storyteller
Multi-stakeholder management capability
Excellent written and spoken Turkish & English is a must
Excellent Excel Skills

Job Responsibility

Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
Developing/executing annual category and joint business plans with customers
Building in store communication and best in class POS strategy across touch points per channel
Championing digitalization of shopper marketing strategy
Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info
Leading consumer research activities, CRM tools and translating insights into commercial strategies
Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first-class service levels
Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution

Fulltime

Trade Marketing Manager

At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. W...

Location

Thailand , Bangkok

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Bachelor’s or Master’s degree in Business, Marketing, or related field
5–7 years of experience in Trade Marketing, Channel Marketing, or Customer Marketing within FMCG
Proven track record in driving visibility, promotion, and activation in Traditional Trade (GT) channels
Solid understanding of Modern Trade and E-commerce environments
Strong analytical mindset with experience in managing trade spend and post-promotion evaluation
Excellent stakeholder management and leadership skills — able to influence across functions
Passionate, agile, and hands-on leader who thrives in both strategy and execution

Job Responsibility

Own the Trade Marketing agenda for Traditional Trade, ensuring strong business delivery in volume, distribution, and visibility KPIs
Oversee Modern Trade and E-commerce activities, ensuring alignment of pricing, promotion, and assortment strategies across all channels
Shape annual channel strategies, promotion calendars, and visibility plans in close collaboration with Sales and Brand teams
Translate business priorities into customer activation plans that build demand and support sell-out growth
Manage trade investment and price structure to ensure channel competitiveness and profitability
Lead development of shopper activation, POSM, and in-store visibility programs that enhance brand presence and conversion
Drive demand-creation campaigns that connect seamlessly between offline and online channels
Partner with the Brand and Digital teams to ensure all trade executions are on-brand and consistent across touchpoints
Track and analyze activation performance, shopper insights, and ROI to continuously optimize execution
Own the Trade Marketing budget across all channels. Plan, allocate, and track spending to ensure maximum business return

Fulltime

Home Care Channel Strategy and Shopper Marketing Manager

Unilever is the place where you can bring your purpose to life with the work tha...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative
Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives

Job Responsibility

Develop and deploy category growth strategy for MT and DT channels, including a comprehensive distribution strategy across the eRTM, based on category data, shopper insights, and retailer/channel opportunities and landing Design4Channel programs and activations
Develop and deploy robust category commercial plans and define right investment model to deliver competitive and profitable business results in key MT and DT channels
Defines category channel execution blueprint to ensure our brands reach and win shoppers at both the physical and digital shelves
Brings the voice of the shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, esp in terms of portfolio and deployment plans
Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever
Key targets: channel growth, distribution, spend efficiency

Fulltime

New

Foods PH Category Strategy Senior Assistant Manager

As the Category Strategy & Insights Manager for Condiments (Lady’s Choice and Be...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories
Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting
Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce
Ability to translate insights into strategic execution plans and drive alignment across commercial teams
Strong stakeholder management, influencing, and storytelling skills to engage cross-functional teams

Job Responsibility

Develop a deep understanding of consumer needs and identify potential market disruptors
Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights
Define channel-specific category roles, growth levers, and competitive positioning for Condiments
Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms
Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce
Lead market research, data analytics, and shopper studies to drive channel-specific activation plans
Translate insights into actionable recommendations for portfolio, pricing, promotions, and placement
Design and execute channel-focused promotional and activation plans to maximize category growth across traditional and digital platforms
Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies
Identify white space opportunities and innovation needs for Knorr

Fulltime

Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager – E‑Commerce & Social Commerce

The Channel Strategy and Shopper Marketing Manager for E‑Commerce & Social Comme...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

At least 3 to 5 years of experience
E‑commerce category management
E‑commerce shopper & channel marketing
Social commerce marketing
Digital shelf management
Familiarity with analytics tools and platform dashboards
Digital marketing and D‑commerce knowledge
Industry background: Beauty & Personal Care, FMCG, Digital Retail, Social Commerce

Job Responsibility

Develop and deploy the category growth strategy for Beauty across E‑Commerce and Social Commerce platforms
Lead the creation of category commercial plans and define investment and promo models to deliver profitable digital growth
Define execution blueprints for the digital shelf and social commerce path‑to‑purchase
Champion the voice of the digital shopper and key platform partners
Collaborate with cross-functional teams to drive the e‑commerce & social commerce agenda
Lead retailer and platform partnerships to unlock category opportunities
Drive eNRM and work with cross functional partners to land dComm Destination Portfolio aligned with key demand spaces and formats, pack & price, and Bundling Opportunities
Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI

Fulltime

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Channel Strategy and Shopper Marketing Manager

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