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The Channel Strategist is primarily responsible for shaping and executing the Life.Church digital communication strategy, ensuring every channel is leveraged to lead people to their next step toward Christ. This role brings strategy and execution together by evaluating requests, implementing campaigns, and maximizing channel capabilities with excellence. The Channel Strategist ensures the right message reaches the right person through the right channel at the right time, creating a cohesive experience that strengthens engagement and impact.
Job Responsibility:
Closely collaborate with the entire Life.Church Communications Team to develop strategies
Evaluate communication requests alongside holistic channel strategy
Stay ahead of industry trends and constantly evaluate how the Church can leverage technology
Execute strategies within related communication tools
Bring a thorough understanding of communication channel tools
Contribute to tracking and analyzing data and metrics
Lead, support, and resource campus and ministry teams to leverage communication channels
Develop and maintain how we empower other teams and ministries to take ownership of website and app updates
Provide guidance, tools, and training for campus and Central team members and volunteers
Create and revise graphic visuals to support campaign messaging
Closely collaborate with the Graphic Design and Interactive teams
Contribute to the management of the Communication Team’s digital assets
Requirements:
Excellent verbal, written, and interpersonal communication skills
Effective at multi-tasking and time management
Ability to collaborate in a team environment and work independently
Ability to self-motivate, make independent decisions, and problem solve
Ability to think through the details while maintaining perspective on overall strategy
Ability to manage conflict and differing opinions while maintaining composure
Strong understanding of enterprise-level digital communication channels
Technical proficiency with marketing automation, CMS, and channel management tools such as HubSpot, Braze, Segment, Magnolia, and Banner
Analytical skills to track, measure, and interpret communication performance data
Familiarity with design principles and experience creating simple visuals
Bachelor’s degree in Communications, Marketing, Journalism, or related field
2+ years of experience in communications, marketing, or digital channel management
Experience using communication channel platforms required
Experience in graphic design and web design preferred
Nice to have:
Experience in graphic design (Canva, Adobe Creative Suite, or similar) and web design preferred
What we offer:
Paid parental leave, including maternity, paternity, and adoption leave
Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons
Innovative and comprehensive Medical, Dental, and Vision insurance
Life insurance policy provided for all staff members at 2x annual salary at no cost
Short-Term and Long-Term disability is covered at 100%
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