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Coca-Cola HBC Logo Coca-Cola HBC · -

Channel Marketing Specialist

Ukraine, Kyiv · Job Posted January 26, 2026
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Job Description

Imagine being at the heart of a world-class business, shaping trade marketing strategies and strengthening our iconic brands' connection with consumers. In this dynamic role, you'll lead initiatives, collaborate across teams, and drive market excellence. With the support of passionate colleagues, you'll face new challenges, innovate, and make a real impact every day.

Job Responsibility

  • Contribute to the development and ensure the full execution of the Channel Marketing strategy and Business Plan for QSR & On The Go channels (Petroleum, Kiosk)
  • Create and implement operational plans for QSR & On The Go channels (Petroleum, Kiosk) in alignment with the annual Business Plan
  • Develop and execute activations for QSR & On The Go channels (Petroleum, Kiosk), ensuring the Channels activity calendar is effectively implemented
  • Collaborate with the portfolio development and sales teams to ensure the seamless execution of brand plans in QSR & On The Go channels (Petroleum, Kiosk)
  • Manage business cases for QSR & On The Go channels (Petroleum, Kiosk) channels programs, prioritizing Return on Investment, leadership growth potential, and customer centricity
  • Coordinate the development of the annual Picture of Success, defining the portfolio together with the Customer Value Growth Manager, overseeing Zoning, and managing activation tools such as POP and equipment, while integrating Pricing and OBPPC (occasions, brand, package, price, channel) strategies with the RGM team
  • Collaborate with the RED and Commercial Capability teams to cascade and guide execution within the sales teams
  • Plan and implement comprehensive communication strategies for the wider Commercial team regarding QSR & On The Go channels (Petroleum, Kiosk)
  • Continuously refine and enhance marketing processes and systems in QSR & On The Go channels (Petroleum, Kiosk) channels to improve efficiency and agility
  • Ensure the Sales team is equipped with POSM and POP materials for QSR & On The Go channels (Petroleum, Kiosk) in accordance with the annual plan and specific Brand or Channel programs
  • Identify new activation opportunities for QSR & On The Go channels (Petroleum, Kiosk) and implement industry best practices to maximize effectiveness

Requirements

  • At least 2 years of experience in marketing, sales, or similar roles within large, multi-channel organizations
  • Proficient in MS Office, especially Excel and PowerPoint (mandatory)
  • Strong communication skills
  • Quickly understand customer needs
  • Hold a valid category B driver’s license for at least 2 years (mechanical transmission)
  • Intermediate level of English or higher
  • Be a fast learner, result-oriented, agile, and curious

What we offer

  • Meaningful work in a company that is a leader in the NARTD market
  • Competitive salary
  • Corporate car
  • Compensations & benefits package, which includes: medical and life insurance, 31 calendar days of vacation per year, meal allowance, company product sampling
  • Work in a smart and motivated team within a supportive and inclusive culture with strong values
  • Opportunity to develop as a professional
  • A hybrid work format - works from home and office
  • Company shares
  • Meal ticket
  • IT Equipment
  • Work with iconic brands
  • Supportive team
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