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Channel Marketing Manager

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Parking Network B.V.

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Location:
United Kingdom; United States

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Salary:

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Job Description:

NMI is seeking a Channel Marketing Manager focused on Independent Software Vendors (ISVs) to build, execute, and optimize partner marketing programs that accelerate adoption of NMI’s payment solutions within software platforms. Reporting to the Director of Channel Marketing, you’ll join a collaborative, fast-paced team that empowers our ISV partners to deliver innovative, frictionless payment experiences. This role requires a blend of strategic thinking, partner enablement, SaaS/tech GTM experience, and hands-on execution. The ideal candidate understands the ISV ecosystem, can translate product value into compelling partner marketing initiatives, and thrives in a cross-functional environment.

Job Responsibility:

  • Develop and execute targeted ISV partner marketing programs that drive platform adoption, activation, and long-term engagement
  • Build onboarding and enablement journeys tailored to ISV needs, including toolkits, messaging guides, and GTM assets
  • Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention
  • Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions
  • Create Campaign-in-a-Box kits specifically designed for ISVs, enabling rapid time‑to‑market for co-branded or white‑label campaigns
  • Develop product launch support materials to help ISVs bring new payment capabilities to their customers
  • Partner closely with Product Marketing, Product, Sales, and Partner Success to align messaging and ensure a cohesive ISV GTM strategy
  • Translate technical payment capabilities into clear, compelling value propositions for software platforms
  • Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis
  • Measure and analyze campaign performance, partner engagement, and revenue impact
  • recommend optimizations based on insights
  • Stay current on ISV market trends, vertical-specific needs, competitive programs, and emerging technology shifts
  • Identify opportunities to evolve NMI’s partner messaging, positioning, and channel strategy

Requirements:

  • Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience
  • 5–7 years of B2B or SaaS marketing experience, ideally with ISVs, channel partners, or fintech ecosystems
  • Strong understanding of the ISV business model, partner monetization, and software‑driven GTM motions
  • Proven experience building scalable partner programs and GTM launches
  • Excellent storytelling, writing, and communication skills tailored for technical and business audiences
  • Analytical mindset with experience using data to drive decisions and demonstrate impact
  • Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment
  • Collaborative team player who builds trust with internal stakeholders and external partners
  • A proactive, curious, growth-oriented mindset
What we offer:
  • A remote first culture
  • Flex PTO
  • Health, Dental and Vision Insurance
  • Company volunteer days

Additional Information:

Job Posted:
February 10, 2026

Expiration:
March 03, 2026

Work Type:
Remote work
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