Channel Marketing Manager

• Responsible for Direct Mail campaigns to drive sales from our prospect base. This includes briefing Analytics for data strategy, briefing the creative and print production agencies, managing the approval process to ensuing all activity meets budget and timelines
• Own the data contact strategy using segmentation and lifecycle communications and creating campaign concepts targeted at each audience with all activity tracked and performance analysed
• Managing the print production agency to ensure direct mailings are to budget and meet target timelines
• Managing brand response campaigns to support Direct Sales – these include OOH, Local Press, Digital Radio, TV and liaising with social media, PR and Sales teams
• Responsible for the delivery of Door-to-Door and events sales and marketing collateral to drive pre-sale prospects and assist conversion of leads
• Ensure brand and acquisition emails and SMS are sent out in a timely manner
• Ensure all activity across every channel is tracked and performance analysed to drive continuous improvements, testing and learning to ensure the delivery of the best results possible
• Lead the development of messaging communications within the channel and ensure consistency with other internal teams such as Landlord, Business, Brand and website
• Ensuring that all communications adhere to ASA, Brand and Commercial guidelines and all data processes meet GDPR requirements
• All internal processes are followed and campaigns are communicated to all key stakeholders

• Excellent spoken and written English
• BA/BS or equivalent experience
• A minimum of 5 years of offline marketing experience
• Proficient in MS Word, Excel and PowerPoint
• Demonstrated experience in creative and copywriting, campaign management
• Commercially focused and familiar with analytics tools such as Google Analytics
• Self-motivated, highly organized with excellent attention to detail
• Strong analytical skills
• utilizing and interpreting data and analytics to quantify and improve marketing results
• Ability to manage multiple simultaneous projects with tight deadlines
• Demonstrable experience in a high-growth fast-paced environment
• Understanding of current UK data protection legislation and regulations

Experience within the telecommunications industry is beneficial

• 25 days holiday, increasing by 1 day for each year of service up to 28 days
• Birthday leave
• Cycle to work scheme
• Flexible WFH policy
• Private Health Cover