Channel Marketing Manager, Energy Job at Energy Systems (Toronto)

Job Description

ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution. In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.

Job Responsibility

Develop a deep understanding of our customers, their business structures, market motivations, and the dynamics that drive their decision-making
Work closely with the Energy leadership team to strengthen partnerships, launch new programs, and expand ecobee’s presence in the North American energy sector
Build and execute strategic marketing initiatives that drive adoption of our products, aligning with sales objectives and leveraging rebate programs
Act as a brand champion internally for ecobee Energy to educate, inform and gain alignment for marketing initiatives
Lead co-marketing programs with utility marketplace partners, leveraging promotional opportunities to accelerate product adoption
Own the development and execution of demand-management programs, including advertising, product promotions, and campaign strategies
Work closely with the Base Communications and Product Marketing team to build relevant and timely communications for both our utility clients, and the end consumer
Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee’s offering with Utility partners and consumers
Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts
Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance
Manage marketing budgets and track spend to ensure alignment with business objectives and revenue goals
Provide clear performance reporting and actionable insights to continuously improve marketing effectiveness
Drive product adoption and revenue by strengthening partner programs and optimizing ecommerce execution, including securing stronger online placement, improving PDP quality, and accelerating sell‑through across utility marketplaces and retail ecommerce channels

Requirements

MBA preferred but not required
3+ years of energy industry experience
3+ years experience in brand, channel, or partner marketing, with a proven ability to develop and execute successful marketing programs
Comfortable in an extremely fast paced and dynamic working environment
Strong analytical skills, with the ability to measure marketing effectiveness and apply data-driven insights to optimize performance
Excellent communication and presentation skills, with the ability to craft compelling marketing messages and influence key stakeholders
A track record of working cross-functionally with sales, product marketing, and creative teams to align strategies and execute marketing programs
Experience in channel or partner marketing with a strong understanding of ecommerce fundamentals, including digital merchandising, PDP optimization, online promotions, and using performance data to improve conversion and sell‑through
Proven track record of working with cross functional groups and departments
Flexible, able to work in a fluid environment and pivot when required
Strong ability to build and present a case/rationale to gain alignment behind a decision
You are a creative and innovative thinker
You’re comfortable forging and sustaining strong internal/external business relationships

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Channel Marketing Manager, Energy

Job Description

Job Responsibility

Requirements

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