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Great opportunity for a strategic Marketing professional to design and lead our Out of Home Channel Marketing strategy for a specific sub-channel for our TCCC&CCH brands portfolio, starting from identifying the out of home channels’ big bets to the moment when Channel strategy cascaded down and executed at the delight of our customers and by creating unique experiences for our consumers. Reporting to the Channel Marketing Manager – Out of Home, this role will work on maximizing the value we generate through existing selling Channels and potential dry ones yet to be activated. Your role uses relevant channel and consumer insights, sets up best in class channel strategy and passionately works on its execution. In this high-visibility role you will work closely with key business stakeholders across marketing, sales, commercial excellence, finance, supply chain, system partners, customers, suppliers, and the broader eco-system.
Job Responsibility:
Own and define the Channel strategy, long-range vision, and annual Business Plan
Identify and lead growth opportunities and big bets
Partner closely with Portfolio Integration team to connect brand strategy with channel plans
Act as SPOC for a key category
Drive the end-to-end Channel agenda
Lead investment strategy and DME allocation
Leverage data and insights to inform decisions
Own and embed commercial excellence standards
Co-create and steer promo strategies and calendars
Champion innovation
Set direction and performance standards
Build and inspire capability.
Requirements:
University diploma
Fluent English
5-7 years comparable experience in large, complex, multi-channel organizations.