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Channel Marketing Activation Executive - OOH

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Coca-Cola HBC

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Location:
Greece

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Great opportunity for a strategic Marketing professional to design and lead our Out of Home Channel Marketing strategy for a specific sub-channel for our TCCC&CCH brands portfolio, starting from identifying the out of home channels’ big bets to the moment when Channel strategy cascaded down and executed at the delight of our customers and by creating unique experiences for our consumers. Reporting to the Channel Marketing Manager – Out of Home, this role will work on maximizing the value we generate through existing selling Channels and potential dry ones yet to be activated. Your role uses relevant channel and consumer insights, sets up best in class channel strategy and passionately works on its execution. In this high-visibility role you will work closely with key business stakeholders across marketing, sales, commercial excellence, finance, supply chain, system partners, customers, suppliers, and the broader eco-system.

Job Responsibility:

  • Own and define the Channel strategy, long-range vision, and annual Business Plan
  • Identify and lead growth opportunities and big bets
  • Partner closely with Portfolio Integration team to connect brand strategy with channel plans
  • Act as SPOC for a key category
  • Drive the end-to-end Channel agenda
  • Lead investment strategy and DME allocation
  • Leverage data and insights to inform decisions
  • Own and embed commercial excellence standards
  • Co-create and steer promo strategies and calendars
  • Champion innovation
  • Set direction and performance standards
  • Build and inspire capability.

Requirements:

  • University diploma
  • Fluent English
  • 5-7 years comparable experience in large, complex, multi-channel organizations.
What we offer:
  • Pension Plan
  • Health & Life Insurance Plan
  • Additional days off
  • Extra maternity & paternity leave
  • Flexible work policy
  • Free car parking
  • Meal Vouchers
  • Free Cases monthly
  • Corporate Discounts
  • Kindergarten Allowance
  • Wellbeing Initiatives (EAP)
  • Performance Bonus
  • Fuel Card
  • Tool Car

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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