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Channel Manager - Instagram

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LADbible Group

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Location:
United Kingdom , Manchester

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Category:
Media

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Contract Type:
Not provided

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Salary:

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Job Description:

We’re looking for a Social Media Channel Manager to take ownership of one of LADbible’s flagship Instagram channels, shaping its editorial voice, content strategy and growth trajectory. Working closely with Editorial, Video, Commercial and Audience teams, you’ll be responsible for delivering best-in-class social content at scale. This role blends creative instinct with platform expertise, driving daily output, developing original ideas, spotting cultural moments early and using performance data to constantly refine what we publish.

Job Responsibility:

  • Own the day-to-day management of a LADbible Instagram channel, ensuring consistent quality, tone and performance
  • Pitch, develop and evolve original formats and IP designed specifically for social video
  • Oversee and maintain the content schedule, balancing original, UGC, aggregated and commercial content
  • Utilise analytics not just for reporting, but to actively inform commissioning decisions, formats and posting strategy
  • Identify trends, conversations and viral moments early, translating them into platform-native content
  • Work closely with Editorial, Video, Commercial and wider teams to deliver a synchronised, best-in-class output
  • Support branded and commercial content by ensuring integrations feel native, effective and audience-first
  • Confidently work across image, video and camera-facing content when required

Requirements:

  • Proven experience managing and growing Instagram channels, ideally in a publisher or media environment
  • A strong editorial eye with a deep understanding of what resonates with 16–34-year-old audiences
  • An excellent understanding of Instagram’s ecosystem, algorithms and content distribution mechanics
  • Confidence using performance data, audience insights and user psychology to guide decisions
  • A creative thinker who can turn ideas into repeatable formats, not just one-off posts
  • Comfortable being camera-facing and producing original content when needed
  • An understanding of media law and publishing best practice
  • Impeccable communication skills, both written and verbal

Nice to have:

  • Adobe Suite (Photoshop, Premiere Pro, After Effects) and video editing experience (desirable but not essential)
  • Experience working across additional platforms such as TikTok or YouTube Shorts is a bonus

Additional Information:

Job Posted:
February 16, 2026

Work Type:
Hybrid work
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