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This role is responsible for leading the consumer insight team and overseeing the collection, analysis and interpretation of consumer data and market research to generate actionable insights into consumer preferences and behaviors. The role involves close collaboration with cross-functional stakeholders to identify trends, translate data into strategic recommendations and support data-driven desicion-making aimed at enhancing products, marketing strategies and overall customer experience. By providing strategic direction and leadership, the Customer Insights Manager plays a critical role in enabling the organization to better understand its target audience, maintain competitive advantage, and drive sustainable business growth and customer satisfaction.
Job Responsibility:
Leading the consumer insight team
Overseeing the collection, analysis and interpretation of consumer data and market research to generate actionable insights into consumer preferences and behaviors
Close collaboration with cross-functional stakeholders to identify trends, translate data into strategic recommendations and support data-driven desicion-making aimed at enhancing products, marketing strategies and overall customer experience
Providing strategic direction and leadership to enable the organization to better understand its target audience, maintain competitive advantage, and drive sustainable business growth and customer satisfaction
Requirements:
Bachelor’s degree in Business Administration, Economics, Statistics, Marketing, Engineering, or a related field
a Master’s degree is preferred
Proven experince in leading and developing analytics or insights teams
Strong knowledge of quantitative and qualitative research methodogies
Demonstrated ability to analyze complex data sets and translate insights into actionable business recommendations
Strong understanding of customer behavior, segmentation, and customer journey analytics
Experince working with cross-functional teams and senior stakeholders
Excellent communication, presentation, and data storytelling skills
Ability to manage multiple projects simultaneously in a ast-paced environment
Strong strategic thinking, problem-solving, and desicion-making capabilities
High level of business acumen and result-oriented mindset
Fluency in English
What we offer:
Vflexy: Flexible Benefits Program
Hybrid working kit
Ergonomic kit allowance
Digital meal voucher
Flexible transportation allowance
Employee assistance hotline & counselling
Comprehensive and flexible private health insurance
Discounted price deals for wide range of products & services