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As a HORECA Channel Developer, you will be responsible for achieving Channel KBIs including Volume, NSR/UC, Profitability, SSD mix, SS mix, LSR/MS vs competition, Brand performance, Incidence rate, Organic growth, Penetration, & Non-buying ratio.
Job Responsibility:
Conducts market visits on daily/weekly basis to ensure contractual agreement is implemented across all interruption points and all categories in collaboration with sales team
Collaborate with cross-functional teams, including sales, marketing, and supply chain, to ensure seamless execution of modern trade initiatives
Handles all the operational/on ground issues that need an interference from the internal supporting functions (supply chain, finance, trade marketing, cooling, quality, collection, etc.)
Builds and maintains relationship with the outlet’s managers on a primarily level and the customer’s purchasing team on a secondary level to facilitate the business framework and ensure high competitive edge
Develop and execute strategies to identify, engage, and secure partnerships with modern trade partners, including retail chains, supermarkets, and hypermarkets
Attends monthly meetings with customers on a head office level to discuss business reviews, way forward plan and current issues/opportunities
Contributes to the contractual agreement process through giving market insights from field visits
Prepare regular reports and presentations on channel performance, market trends, and competitor activities for management review
Collaborate with the trade marketing team to develop and execute modern trade-specific marketing campaigns and activations
Requirements:
Bachelor’s degree of relevant expertise
Good command of English & Arabic (E-Writing, Speaking, Listening)
Experience 0 to 3 years preferably in Commercial field
Proficient in using Microsoft Office
Analytical mindset with ability to interpret market insights