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Channel Customer Marketing Lead

williamgrant.com Logo

WILLIAM GRANT & SONS

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Location:
United Kingdom , Hook

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a highly commercial and customer‑focused Channel Customer Marketing Lead to drive the performance of the William Grant & Sons portfolio across the Off‑Trade and eCommerce channels. Based in Hampshire, you will be leading a team of 5 Customer Marketing Managers who execute world class activations across the biggest retailers in the UK. This is a pivotal role that blends shopper insight, shopper marketing, digital commerce excellence and customer engagement to deliver standout execution in grocery and online platforms.

Job Responsibility:

  • Team leadership (5 people)
  • Drive line management standards aligned to company values that maximise employee engagement, manage performance and develop talent
  • Ownership of marketing investment budgets, ensuring usage aligns to strategic priority channel, customer and brand combinations
  • Visibility & tracking of activation spend through activity grids/internal templates
  • Ownership of channel plans through internal forums incl. QBRs & Business Planning
  • Embed M&E process and culture ensuring constant learning & application
  • Route to consumer activation standards tracked and measured for input into UK monthly cycle (BPM/CMR)
  • Build, share and execute channel activation strategy alongside Head of Channel (R(E)tail) ensuring voice of customers lives in our plans
  • Shopper insight (conversion audience) development & implementation in channel plans
  • Ensuring the right tools & process are in place to ensure best in class activations, using global tool kits and developing them to be UK ready
  • Strong stakeholder r/ship with heads of marketing, brand mangers & channel leads to play the important connection role between your team & the marketing/commercial functions
  • Manage and maintain agency roster, ensuring service levels are upheld on quality and cost
  • Support VT working and collaboration with Customer teams, Brand Marketing, Finance and Supply Chain
  • Deliver operational standards and controls on overheads/T&E, PO and invoice compliance

Requirements:

  • Confident leader and creative marketer with an insightful commercial mind
  • Strong experience in FMCG or drinks
  • Ability to lead teams and work collaboratively with cross-functional teams
  • Ability to thrive in fast-paced environments
  • Ability to balance creative flair with disciplined execution
  • Ability to manage agency partners and a wide range of internal stakeholders to a high standard
What we offer:
  • Competitive salary and benefits
  • Bonus plan
  • Generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement
  • Private Healthcare and Doctor@Hand (remote GP service)
  • Defined contribution pension plan
  • Employee Assistance Programme
  • Life Assurance cover is a multiple of eight times your annual basic salary
  • Product allocation
  • Cycle to Work scheme
  • Charity claim up to £1,000 per year
  • Learning resources

Additional Information:

Job Posted:
March 03, 2026

Expiration:
March 13, 2026

Employment Type:
Fulltime
Job Link Share:

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