Channel Customer Marketing Lead Job at Advocate Group (London)

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

New

Marketing & Channel Lead - Loyalty

At Vodafone, we’re not just shaping the future of connectivity for our customers...

Location

Türkiye , İstanbul

Salary:

Not provided

Vodafone

Expiration Date

Until further notice

Requirements

BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
Has strong strategic thinking with the ability to translate business objectives into customer-centric loyalty initiatives
Highly analytical with experience in performance management, customer segmentation, funnel analysis and KPI tracking
Comfortable working with excel models & large datasets and deriving actionable insights from customer behavior and commercial performance
Curious, proactive and eager to challenge the status quo by testing new ideas, partnerships and engagement models
Flexible mind set to adapt to a constantly changing business field, and good at handling ambiguity
Knowledge and experience of agile working model and ability to adapt to agile working environment and dynamics
Good at multi-task management & problem solving
Strong written and verbal communication skills and inter-personal skills
Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and external partners

Job Responsibility

As a member of RedZone Squad
own the end-to-end loyalty strategy across all Consumer Business Unit segments (Red, Youth, Seniors, POME, Mass, fixed), ensuring alignment with Vodafone Turkey’s inflow vision & goals
Lead the development, execution and continuous optimization of Vodafone’s loyalty proposition and benefits ecosystem, ensuring a competitive and differentiated customer value proposition
Require range of skills from market and customer research/insight, shaping and strategizing all paid & owned marketing communications around customers’ demand space and ensuring all campaigns, offers and customer journeys are launched accurately, on time with best-in-class customer experience standards
Manage and optimize visibility placements within Vodafone Yanımda (e.g. Happy) to maximize awareness, engagement and benefit utilization across target segments
Identify key opportunities and innovative loyalty projects through data analysis, always on competition benchmarks, extensive market research
moreover presentation and demonstration ability to influence key stakeholders & partners up to including board level decision makers is also expected
Monitor and improve loyalty performance through a data-driven approach, tracking key metrics including benefit usage, commercial impact, customer & frontline awareness of benefits, A&R budget, NPS (Promoter/Detractor ratios) and digital funnel performance
Be flexible on taking responsibility of other roles (product, CX/UX etc.) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality “Modern Marketing” perspective
Brief & lead go-to-market and 360 communication plans working with Brand Strategy, Digital Marketing, Digital Assets, Partnership, Trade Marketing and Media & Performans Marketing teams

What we offer

Vflexy: Flexible Benefits Program
Hybrid working kit
Ergonomic kit allowance
Digital meal voucher
Flexible transportation allowance
Employee assistance hotline & counselling
Comprehensive and flexible private health insurance
Discounted price deals for wide range of products & services

Customer Marketing Lead

The Customer Marketing Manager will lead the development and execution of compre...

Location

China , Beijing; Shanghai

Salary:

Not provided

Pfizer

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field
Minimum of 5 years of experience in customer marketing, brand management, or related fields, preferably in the pharmaceutical or healthcare industry
Proven experience in developing and executing customer strategies across multiple channels (digital, retail, e-commerce)
Strong background in patient-centric marketing and understanding of patient needs and behaviors
Familiarity with retail/e-commerce platforms and experience with building strategic partnerships
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
Strong project management skills and the ability to handle multiple initiatives simultaneously
Analytical mindset with experience in using data to drive decision-making and campaign optimization
Proficient in marketing technology tools and platforms (e.g., CRM, content management systems, and analytics tools)
Customer-Centric Mindset

Job Responsibility

Brand Key Messaging to Patients
All-Channel Customer Strategy Development
Pharmacist Educational Key Messaging
End-to-End All Channel Content Plan & Event Calendar
Retail/E-Commerce Key Programs
Innovative Payment Solutions and Promotions
Cross-functional Collaboration
Data-Driven Decision Making

Fulltime

Channel Marketing Activation Lead - Modern Trade

Coca-Cola HBC is looking for a Channel Marketing Activation Lead (Modern Trade) ...

Location

Egypt , Cairo

Salary:

Not provided

Coca-Cola HBC

Expiration Date

Until further notice

Requirements

University Degree in business related studies
5-7 years of experience in consumer goods marketing
Experience in commercial marketing, key customer area, or operational sales
Previous experience in Trade marketing
Previous experience in developing strategic plans for customers, channel, key customers or other business participants
Proactivity and ability to achieve results within set time frames
Results orientation, previous experience in working on important projects
Establishing quality relationships
Creativity and innovative thinking
Professional conduct in accordance with business ethics

Job Responsibility

Planning, development, and execution of plans of promotional activities for the sales channel
entry into new sales facilities to activate the CCHBC range
cooperation with the sales department for the purpose of preparing the season, activating opportunities 24/7 in facilities through different types of materials
Regular market tour
an overview of prices, packaging, presentation of products, equipment, and promotional activities of CCHBC and competition
Active participation in negotiations with customers
Execution of the annual plan of promotional activities in the channel of the store's immediate consumption
Managing the execution of all planned activities effectively and in a timely manner
Ensuring the full participation of relevant sales representatives in all planned promotional activities through constant communication
Ensuring the timely availability and availability of all planned elements for the purpose of achieving the planned objectives in the trade channel

What we offer

Development opportunities
Discounts
Equal opportunity employer
Free product quota
Work with iconic brands
Supportive team
Work from home
International career opportunities
4 unique core values
Competitive remuneration and social package

Fulltime

Customer Sales Lead, Convenience Channel

Since 1869 we've connected people through food they love. We're proud to be stew...

Location

United States , Atlanta

Salary:

117600.00 - 169100.00 USD / Year

THE VAIL CORPORATION

Expiration Date

Until further notice

Requirements

Minimum education required: Bachelor's degree
Years of relevant experience: 6+ years' experience in the CPG industry

Job Responsibility

Lead the integrated growth planning process and annual strategic plan Circle K, Pilot, Sheetz, and/ or other similar Convenience Channel Retail Customers
Manage assigned wholesaler/ distributor relationships across all snacks categories
Utilize the sales planning tool and customer investment system to create optimal customer plans
Develop and implement trade promotion strategies and tactical plans with the customer
Works closely with our Broker Sales Organization to win with our customers in the marketplace
Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities
Monitor and manage deduction balances and conduct post audits
Leverage shelf solutions to drive retail availability and additional product placements in store
Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Leverage Category Management resources and loyalty data appropriately

What we offer

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
Campbell's offers unlimited sick time along with paid time off and holiday pay
Free access to the fitness center
Access to on-site day care (operated by Bright Horizons) and company store
Our 'Campbell's Cares' program matches employee donations and/or volunteer activity up to $1,500 annually
Campbell's has a variety of Employee Resource Groups (ERGs) to support employees

Fulltime

Marketing Manager - Customer Care and Network Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclay...

Location

United Kingdom , Northampton; London

Salary:

Not provided

Barclays

Expiration Date

Until further notice

Requirements

Strong workload management, with the ability to balance strategic and tactical responsibilities
Proactive mindset, anticipating challenges and identifying opportunities before they arise
Creative problem-solving, with experience developing engaging marketing content and campaigns
Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels
Experience in customer experience, service-led marketing, or network/branch marketing is advantageous
Familiarity with regulated environments and compliance-aligned marketing is preferred
Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer-care and compliance expectations
Marketing background — Proven experience delivering marketing campaigns, customer communications, or service-led marketing initiatives
CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification

Job Responsibility

Lead marketing initiatives that enhance customer service journeys
Develop and execute marketing plans for Barclays’ branch and service network
Prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards
Development and implementation of marketing strategies and delivery that aligns with the banks business objectives
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
Development of compelling and targeted content for various marketing channels
Analysis of data to make informed decisions and optimize marketing strategies
Management of the marketing budget, allocating resources to maximise ROI
Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes

Fulltime

Channel Marketing Manager - Out of Home

Responsibility for the development and management marketing strategy for OOH Cha...

Location

Poland , Warszawa

Salary:

23200.00 PLN / Month

Coca-Cola HBC

Expiration Date

Until further notice

Requirements

University degree
Minimum 5 years of professional experience, preferably in the FMCG industry or OOH channel
Strong commercial understanding, including sales, marketing, and/or event experience
Good knowledge of financial matters
Strong analytical thinking and ability to synthesize information for decision-making
Experience in managing, developing, and motivating people
Strategic thinking and ability to manage multiple priorities
Strong negotiation skills
Strong presentation and storytelling skills
Strong analytical skills and financial acumen

Job Responsibility

Environment analysis and customer needs assessment
Defining strategic objectives and directions (long-term/annual BP)
Action planning and implementation
Monitoring results and adjusting strategies
Cross-functional cooperation
Leading the Team
Financial budget management
Building key partnerships

What we offer

Additional days off
Development opportunities
Equal opportunity employer
Work with iconic brands

Fulltime

New

Growth Marketing Lead

We are delighted to be partnering with a high-growth, venture-backed legal techn...

Location

USA

Salary:

140000.00 - 160000.00 USD / Year

Jameson Legal

Expiration Date

Until further notice

Requirements

5 to 8 years in growth or demand generation within B2B SaaS
Proven track record of building pipeline from scratch
Strong hands-on experience with paid channels such as Google and LinkedIn
Commercial mindset with strong data and attribution skills
Experience working closely with sales and revenue teams
Right to work in the USA

Job Responsibility

Owning growth strategy and pipeline generation end to end
Defining target customers, messaging and channel strategy
Building and optimising paid and organic acquisition
Developing content that drives pipeline and supports sales
Tracking performance, attribution and ROI across all activity
Working closely with sales to improve conversion and lead quality

What we offer

Equity
excellent benefits package
good scope to progress your career

Fulltime

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Channel Customer Marketing Lead

Job Description

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