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As a Trade Marketing Manager, the appointee will bring business unit strategies to life at the channel level, designing robust shopper marketing plans and managing investment calendars. A key focus of the role is optimizing brand visibility through strategic POS (Point of Sale) activations and leading go-to-market strategies for new innovations. The position requires managing promotional efficiency rigorously to ensure trade investments deliver maximum ROI and drive sustainable long-term growth.
Job Responsibility
bringing business unit strategies to life at the channel level
designing robust shopper marketing plans and managing investment calendars
optimizing brand visibility through strategic POS activations
leading go-to-market strategies for new innovations
managing promotional efficiency to ensure trade investments deliver maximum ROI and drive sustainable long-term growth
Requirements
bachelor’s degree
3 to 5 years of experience in trade marketing or category management within the FMCG sector
strong grasp of retailer dynamics and shopper behavior
excellent analytical skills to interpret sales data and financial KPIs