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The Channel Account Executive (Channel AE) – Accounting is responsible for driving accountant-sourced pipeline by activating and scaling relationships across our accounting partner ecosystem, including accounting firms, CPA firms, and CAS practices. This role owns accountant relationships end-to-end with a focus on sourcing, qualifying, and introducing high-quality opportunities into the sales process. Acting as the connective tissue between accounting partners and go-to-market teams, the Channel AE ensures that accountant influence is leveraged effectively throughout the sales cycle—from initial signal identification through co-selling and close. This is a highly strategic, relationship-driven role requiring strong commercial judgment, a builder mindset, and cross-functional collaboration.
Job Responsibility:
Proactively identify, source, and qualify opportunities from accounting firms’ books of business, client portfolios, and networks
Drive consistent accountant-sourced pipeline through structured outreach, referrals, joint account planning, and clear qualification standards
Own and activate relationships with assigned accounting partners, unlocking access to client accounts and warm introductions
Enable accountants on ideal customer profiles, use cases, buying triggers (e.g., growth events, entity expansion, compliance changes), and referral best practices through regular working sessions
Partner closely with Account Executives to introduce, co-sell, and support accountant-sourced opportunities with clean handoffs and strong deal context
Act as the connective tissue between accountants and GTM teams, collaborating with Partner Managers, Channel SDRs, and Core Sales
Help define and refine the accountant channel motion by testing messaging, engagement models, and sourcing strategies to build repeatable playbooks
Maintain strong CRM hygiene, forecast accountant-sourced pipeline, and report on partner activity, performance, and conversion trends
Represent Deel at accounting industry events, firm meetings, and ecosystem gatherings to deepen relationships and unlock new opportunities
Requirements:
3+ years of experience in B2B SaaS sales, channel, partnerships, or accounting-focused ecosystem roles
Demonstrated success in unlocking accounting firm networks and sourcing high-quality pipeline
Exceptional relationship-building skills with the ability to earn trust from firm partners, CPAs, and senior stakeholders
Strong commercial instincts with the ability to identify buying signals within client portfolios and act quickly
Highly organized with comfort operating cross-functionally as a central point of coordination between partners and sales
Ability to operate effectively in ambiguous environments and build new channel motions from the ground up
Willingness to travel as required to support partner relationships and industry events
Nice to have:
Experience working with accounting firms, CPA firms, CAS practices, or professional services ecosystems is a strong plus
What we offer:
Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access