CEO - Sweepstakes

• Lead the end-to-end CRM strategy for sweepstakes across email, mobile, web, and in-app channels to drive activation, retention, and lifetime value
• Build, mentor and scale a high-performing CRM team
• partner with Marketing, Product, Partnerships, Events, and PR
• Define, monitor and report key metrics
• run experiments, optimise campaigns, and ensure compliant data practices and privacy across regions
• Drive lifecycle programmes—onboarding, activation, re-engagement, segmentation, automation and cross-sell within sweepstakes products
• Collaborate with executive leadership to shape strategy, translate market insights into the product roadmap, and pursue leadership opportunities at the CEO/COO/MD level
• Ensure governance, risk and compliance for sweepstakes activities, maintaining ethical standards and industry best practices

• 6-8 years of CRM experience
• solid background in sweepstakes gambling
• track record of moving from a senior CRM role into an executive leadership path

full relocation provided