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Handles social and local corporate catering opportunities that are above sales office parameters. Contracts and closes local catering and social business and verifies that business is turned over properly and in a timely fashion for quality service delivery. Achieves catering revenue goals by actively up-selling each business opportunity to maximize revenue. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.
Job Responsibility:
Manages the sales efforts for the property including local corporate and social catering
Responds to incoming catering opportunities for the property
Solicits affiliate business associated with citywide events
Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc.
Closes the best opportunities for the property based on market conditions and property needs
Uses negotiating skills and creative selling abilities to close on business and negotiate contracts
Works with the management team to create and implement a catering sales plan addressing revenue, customers and market
Designs, develops and sells creative catered events
Maximizes revenue by up-selling packages and creative food and beverage
Manages catering sales revenue and operation budgets, and provides forecasting reports
Develops menus that drive sales
Assists with selling, implementation and follow-through of catering promotions
Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
Participates in and practices daily service basics of the brands
Establishes that the property implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service
Monitors the effective resolution of guest issues that arise as a result of the sales process
Monitors successful performance by increasing revenues, controlling expenses and providing a return on investment
Works collaboratively with off-property sales channels (e.g., Sales Office, Market Sales) to establish coordinated sales efforts
Interacts effectively with sales, kitchen, vendors, competitors, local community, catering associations and other hotel departments in order to monitor guest satisfaction
Executes exemplary customer service to drive customer satisfaction and loyalty
Serves the customer by understanding their needs and recommending the appropriate features and services
Gains understanding of the property’s primary target customer and service expectations
Develops a close working relationship with operations to execute strategies at the property level
Requirements:
High school diploma or GED
2 years experience in the sales and marketing, guest services, front desk, or related professional
OR 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major