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Category Strategy Manager

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Software Resources

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

65.00 - 69.00 USD / Hour
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Job Description:

The Category Strategy Manager supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical. As a strategic entity in the Advertising organization, the Category Strategy team works to ensure Advertising is positioned to meet the Company’s long-term goals and our clients’ business needs.

Job Responsibility:

  • Supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical
  • Work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients
  • Work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying
  • Anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities
  • Responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis

Requirements:

  • 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
  • Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
  • Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
  • Experience with working with R/F tools such as Nielsen Media Impact
  • Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
  • Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
  • Self-starter who takes initiative and can navigate without constant direction
  • Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
  • Team-oriented, with experience working across a matrixed organization
  • Excellent written, verbal and interpersonal communication skills
  • Strong presentation skills, capable of presenting to internal and/or external partners
  • Passion for The Walt Disney Company, its content, and the advertising landscape
  • Bachelor’s Degree or equivalent work experience

Nice to have:

  • 5+ years of experience in advertising, media and/or marketing and in the given category preferred
  • Experience with one or more of the following: Connected Tv, Digital Video, Heavily Streaming Focus, Measurement background, Worked at one or more of the following companies: Roku – YouTube – Google – Meta – Facebook – Amazon – Paramount, etc.
What we offer:
  • medical, dental, and vision coverage
  • a 401(k) with company match
  • short-term disability
  • life insurance with AD&D

Additional Information:

Job Posted:
March 01, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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