Category Strategy Manager Job at Software Resources (New York)

Category Strategy Manager

The Category Strategy Manager supports the Category Strategy team in developing ...

Location

United States , New York

Salary:

65.00 - 69.00 USD / Hour

Software Resources

Expiration Date

Until further notice

Requirements

3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
Experience with working with R/F tools such as Nielsen Media Impact
Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
Self-starter who takes initiative and can navigate without constant direction
Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
Team-oriented, with experience working across a matrixed organization
Excellent written, verbal and interpersonal communication skills

Job Responsibility

Supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical
Works with cross-functional teams including Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations
Works with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying
Anticipates and creates selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities
Responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis

What we offer

Medical, dental, and vision coverage
401(k) with company match
Short-term disability
Life insurance with AD&D

Fulltime

Category Strategy Manager

The Category Strategy Manager supports the Category Strategy team in developing ...

Location

United States , New York

Salary:

65.00 - 69.00 USD / Hour

Software Resources

Expiration Date

Until further notice

Requirements

3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
Experience with working with R/F tools such as Nielsen Media Impact
Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
Self-starter who takes initiative and can navigate without constant direction
Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
Team-oriented, with experience working across a matrixed organization
Excellent written, verbal and interpersonal communication skills

Job Responsibility

Supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical
Work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients
Work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying
Anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities
Responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis

What we offer

medical, dental, and vision coverage
a 401(k) with company match
short-term disability
life insurance with AD&D

Fulltime

Category Strategy Manager

The Category Strategy Manager is responsible for shaping and executing the strat...

Location

United Kingdom , Chiswick Park

Salary:

Not provided

pladis

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Marketing, Economics, or a related field
Understanding and experience of the UK FMCG market
Proven understanding of category management principles and execution, including a broad numerical & analytical background
Ideally minimum 2 years category management (or commercial / commercial operations) experience
Strategic mindset - capable of transforming brands from products into compelling consumer experiences and scalable growth platforms
Proven ability to analyse complex data sets and turn them into clear and useful insights which translate into actionable strategies
Story Telling - Strong communication, presentation & influencing skills with a proven record of delivery
Good relationship building skills with partners
Proficient knowledge of data sets spanning but not limited to JDA, Nielsen, Kantar, Dunnhumby
Strong influencing and stakeholder management skills

Job Responsibility

Develop Category Vision & Strategies
Work with the Head of Category Strategy to create our category vision in priority categories such as Savoury, Sweet and Confectionery
Help to define the strategic role of each category within the portfolio, including innovation, pricing, and promotional architecture
Support the creation & execution of multi-year category strategies aligned with business objectives and customer needs
Develop Category Growth Drivers with clear narrative for Cat Dev to take externally to customers
Setting Consistent Standards & Narratives
Setting Point of Purchase Standards by channel & category via the creation of category playbooks
Influence macro space positively for pladis categories directly with key customers, and with CatDev to execute across channels and retailers
Develop POV narrative for major Macro retail challenges (eg LHF / GLP-1)
Provide customer-centric Shopper narratives aligned to pladis plans for CatDev to tailor by customer

What we offer

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment

Fulltime

New

Sr Manager, Category Strategy

Conduct market research, analyze data, frame the business case/opportunity size ...

Location

United States , East Hanover

Salary:

140300.00 - 210500.00 USD / Year

The New York Times

Expiration Date

Until further notice

Requirements

Bach deg or forgn equiv in Mktg, Comms, Mgmt or a related biz deg & 5 yrs of exp in a Brand, Mktg, or Strategy Mgr role in a multinational Fast-Moving goods company or in a Strategy Consulting company focused on Mktg/Growth Strategy with exp with CPG clients

Job Responsibility

Conduct market research, analyze data, frame the business case/opportunity size that will demonstrate growth & value creation for the company

What we offer

Health insurance
life insurance
disability insurance
retirement programs
wellness programs
family support programs
education programs
PTO

Fulltime

Category Strategy Manager (Ad Sales)

Our client, a global leader in the media and streaming space, is looking for a C...

Location

United States , New York

Salary:

60.00 - 65.00 USD / Hour

Cella

Expiration Date

Until further notice

Requirements

3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
Bachelor's Degree or equivalent work experience
Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
Experience with working with R/F tools such as Nielsen Media Impact
Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc
Self-starter who takes initiative and can navigate without constant direction
Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
Team-oriented, with experience working across a matrixed organization

Job Responsibility

Be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending
Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights for client and category presentations
Leverage the syndicated data to develop sales narratives and positioning material for key sales priorities, drawing on essential skills in 'storytelling'
Identify and articulate consumer trends and opportunities bearing media revenue impact to best position the portfolio of assets, e.g. emerging audiences to engage with, win share from other media
Act as a liaison between Research, Category Strategy and various Sales teams to create measurement strategies against client KPIs
Independently oversee campaign effectiveness and performance recaps with select vendors
Work with the Data Enablement team to initiate recommendations on first-party and third-party audience segments for clients and agency partners
Curate category knowledge to educate Sales and sales support teams on salient information
Support category-specific Ad Policy guidelines and escalations with team leadership
Actively contribute to creating an inclusive environment

What we offer

Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan

Fulltime

Home Care Indonesia Deputy Category Strategy Insight Manager - Fabric Expert

Drive sustainable category growth by translating shopper, customer, and channel ...

Location

Indonesia , Banten

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

4–6 years in Category Management, Trade Marketing, or FMCG Insights
Strong analytical background (Nielsen, Kantar, POS data)
Skilled in negotiation support, portfolio/channel strategy, and planogram execution
Proficiency in Excel, PowerPoint, and visualization tools (Power BI/Tableau)
Analytical Rigor – Translate data into actionable growth insights
Strategic Agility – Forward-looking channel & portfolio planning
Storytelling & Influence – Build persuasive, insight-led cases
Execution Excellence – Deliver listings, planograms, and shelf compliance
Collaboration & Leadership – Build trust across functions and with retailers

Job Responsibility

Category Growth Strategies (CGS / CCGS): Localize CGS/CCGS into channel- and customer-specific strategies (MT, GT, Minimarket, HSM)
Create customer-facing category strategy packs and selling stories to support IBP and JBP discussions
Act as the voice of customer, channel, and shopper, translating insights into clear strategic choices and actions
Category Growth Management: Identify, align, and quantify category value drivers (CVDs) and prioritize growth levers by channel/customer
Deliver insight-driven shelf & e-shelf design principles (navigation, blocking, price ladder, pack roles)
Own objective assortment optimization (hero SKUs, delist/replace, range architecture) to improve conversion and productivity
Lead space planning and merchandising recommendations to maximize shelf productivity and shopper experience (incl. NRM levers where relevant)
Innovation / D4C / D4R: Ensure innovation pipeline is aligned upfront to CGS (right segment, pack-price, channel role)
Create innovation selling stories and define fit-for-channel & customer landing plans (assortment placement, shelving, visibility, rollout sequencing)
Capability Building: Contribute as a key member of the internal Category/Shopper CoP by building tools, templates, and best practices

Fulltime

Beauty and Wellbeing Category Operations & Strategy Manager

Customer Strategy and Planning delivers brand/category commercial targets by cre...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative
Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives
Category management
Shopper channel marketing
Trade Marketing

Job Responsibility

NPI: Land perfect launch for innovation plan under scope, which includes creating a strong sell-in story for retailers based on shopper/category/channel insights, planning out a strong in-store activation and support plan to drive trial and conversion, and monitoring the sales performance and impact to business of the innovation
Transition: managing and leading the transition strategy and operational plan with cross-functional team to minimize trade impact
Develop and deploy category commercial plans and define right investment model to deliver competitive and profitable business results
Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever for brands in-scope
Key targets: business growth, investment efficiency, in-store execution

Fulltime

Foods PH Category Strategy Senior Assistant Manager

As the Category Strategy & Insights Manager for Condiments (Lady’s Choice and Be...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories
Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting
Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce
Ability to translate insights into strategic execution plans and drive alignment across commercial teams
Strong stakeholder management, influencing, and storytelling skills to engage cross-functional teams

Job Responsibility

Develop a deep understanding of consumer needs and identify potential market disruptors
Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights
Define channel-specific category roles, growth levers, and competitive positioning for Condiments
Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms
Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce
Lead market research, data analytics, and shopper studies to drive channel-specific activation plans
Translate insights into actionable recommendations for portfolio, pricing, promotions, and placement
Design and execute channel-focused promotional and activation plans to maximize category growth across traditional and digital platforms
Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies
Identify white space opportunities and innovation needs for Knorr

Fulltime

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Category Strategy Manager

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