Category Strategy Manager

• Supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical
• Work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients
• Work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying
• Anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities
• Responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis

• 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
• Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
• Experience with working with R/F tools such as Nielsen Media Impact
• Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
• Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
• Self-starter who takes initiative and can navigate without constant direction
• Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
• Team-oriented, with experience working across a matrixed organization
• Excellent written, verbal and interpersonal communication skills
• Strong presentation skills, capable of presenting to internal and/or external partners
• Passion for The Walt Disney Company, its content, and the advertising landscape
• Bachelor’s Degree or equivalent work experience
• MUST HAVES: Experience with one or more of the following: Connected Tv, Digital Video, Heavily Streaming Focus, Measurement background, Worked at one or more of the following companies: Roku – YouTube – Google – Meta – Facebook – Amazon – Paramount, etc. **Important: This is ON STREAMING side – NOT the Linear side nor network or magazine**

5+ years of experience in advertising, media and/or marketing and in the given category preferred

• medical, dental, and vision coverage
• a 401(k) with company match
• short-term disability
• life insurance with AD&D