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Seeking a Category Strategy Manager to drive category and client strategy across streaming and digital video advertising. This role partners with Sales, Research, Data & Measurement, and Marketing teams to develop data-driven narratives that increase ad revenue across CTV and streaming platforms. This is a strategic, measurement-focused role requiring deep experience in streaming ecosystems, cross-platform attribution, and audience-based buying.
Job Responsibility:
Develop category strategies focused on streaming and digital video advertising
Create compelling, insight-driven selling stories using audience data and measurement insights
Partner with Sales, Research, Marketing, and Data teams to develop go-to-market presentations
Leverage measurement tools to quantify campaign effectiveness and ROI
Analyze business trends, consumer media trends, and competitive spending
Strengthen the value proposition of streaming advertising through automation and data-driven solutions
Translate category intelligence into actionable revenue-driving strategies
Requirements:
3-5+ years of experience in streaming, Connected TV (CTV), or digital video advertising
Experience at one or more of the following companies: Roku, YouTube, Google, Meta, Facebook, Amazon, Paramount or similar streaming-first platforms