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Category Strategy Manager (Ad Sales)

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Cella

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Location:
United States , New York

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Category:
Sales

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Contract Type:
Employment contract

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Salary:

60.00 - 65.00 USD / Hour
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Job Description:

Our client, a global leader in the media and streaming space, is looking for a Category Strategy Manager to join their team. This role will work closely with cross-functional teams including - Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.

Job Responsibility:

  • Be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending
  • Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights for client and category presentations
  • Leverage the syndicated data to develop sales narratives and positioning material for key sales priorities, drawing on essential skills in 'storytelling'
  • Identify and articulate consumer trends and opportunities bearing media revenue impact to best position the portfolio of assets, e.g. emerging audiences to engage with, win share from other media
  • Act as a liaison between Research, Category Strategy and various Sales teams to create measurement strategies against client KPIs
  • Independently oversee campaign effectiveness and performance recaps with select vendors
  • Work with the Data Enablement team to initiate recommendations on first-party and third-party audience segments for clients and agency partners
  • Curate category knowledge to educate Sales and sales support teams on salient information
  • Support category-specific Ad Policy guidelines and escalations with team leadership
  • Actively contribute to creating an inclusive environment

Requirements:

  • 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
  • Bachelor's Degree or equivalent work experience
  • Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
  • Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
  • Experience with working with R/F tools such as Nielsen Media Impact
  • Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
  • Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc
  • Self-starter who takes initiative and can navigate without constant direction
  • Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
  • Team-oriented, with experience working across a matrixed organization
  • Excellent written, verbal and interpersonal communication skills
  • Strong presentation skills, capable of presenting to internal and/or external partners
  • MRI-Simmons experience
  • Pull your own reports
  • Build and iterate complex audiences
  • Evaluate whether results make sense and adjust approach without heavy hand-holding

Nice to have:

Deep Streaming/OTT expertise

What we offer:
  • Medical
  • Prescription
  • Dental
  • Vision
  • AD&D
  • Life insurance offerings
  • Short-term disability
  • 401K plan

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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