Category Strategy Manager (Ad Sales)

• Be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending
• Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights for client and category presentations
• Leverage the syndicated data to develop sales narratives and positioning material for key sales priorities, drawing on essential skills in 'storytelling'
• Identify and articulate consumer trends and opportunities bearing media revenue impact to best position the portfolio of assets, e.g. emerging audiences to engage with, win share from other media
• Act as a liaison between Research, Category Strategy and various Sales teams to create measurement strategies against client KPIs
• Independently oversee campaign effectiveness and performance recaps with select vendors
• Work with the Data Enablement team to initiate recommendations on first-party and third-party audience segments for clients and agency partners
• Curate category knowledge to educate Sales and sales support teams on salient information
• Support category-specific Ad Policy guidelines and escalations with team leadership
• Actively contribute to creating an inclusive environment

• 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
• Bachelor's Degree or equivalent work experience
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
• Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
• Experience with working with R/F tools such as Nielsen Media Impact
• Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
• Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc
• Self-starter who takes initiative and can navigate without constant direction
• Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
• Team-oriented, with experience working across a matrixed organization
• Excellent written, verbal and interpersonal communication skills
• Strong presentation skills, capable of presenting to internal and/or external partners
• MRI-Simmons experience
• Pull your own reports
• Build and iterate complex audiences
• Evaluate whether results make sense and adjust approach without heavy hand-holding

Deep Streaming/OTT expertise

• Medical
• Prescription
• Dental
• Vision
• AD&D
• Life insurance offerings
• Short-term disability
• 401K plan