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Category Strategy Director

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Unilever

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Location:
United Kingdom , London

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Category:
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Salary:

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Job Description:

The Category Strategy Director leads the development and execution of end‑to‑end category strategies for Deodorants and Skin Cleansing, ensuring category leadership through future‑looking insights and foresights, innovation excellence, and the full leverage of Unilever’s differentiated brand portfolio.

Job Responsibility:

  • Shape and drive category strategy for Deodorants and Skin Cleansing, translating outside-in consumer, market and customer understanding into clear strategic choices and market-making plans
  • Lead category disruption and growth opportunities, identifying emerging trends and whitespace (in partnership with CMI) and converting them into actionable initiatives and big bets
  • Partner with Global Brand teams and top markets to align category market-making with brand strategies and ensure strategies are activated through market plans and execution
  • Strengthen innovation funnel sufficiency and governance for the categories—ensuring robust pipeline health, quality of ideas, and disciplined progression through the funnel
  • Management of 2 Direct Reports (Category Strategy Managers) and a total team of 6
  • Drive excellence in unmissable superiority by improving clarity of superiority drivers, accuracy of tracking, and follow-through on gaps with relevant teams
  • Run strong category performance cadence: conduct market/category analysis, monitor performance and key indicators, and initiate corrective actions with brand and market teams
  • Enable integrated planning and operating rhythm across stakeholders by contributing to core global planning processes (incl. integrated business planning), ensuring decisions, inputs and outputs land with quality and on time
  • Build a collaborative, inclusive way of working across a complex global network— connecting teams, raising strategic quality, and accelerating delivery through influence
  • Coach and develop talent across the category community through mentoring, capability building and role-modelling high standards of strategic and execution excellence

Requirements:

  • Proven experience in category management, category strategy, brand strategy or brand marketing, with a track record of driving growth and innovation
  • Strong strategic thinking and analytical capability, with a consistently data-driven approach to decision-making
  • Demonstrated ability to lead through influence in a complex, matrixed, global stakeholder environment
  • Strong consumer and market understanding, with passion for solving consumer needs through desirable, superior products and innovation
  • Excellent communication and interpersonal skills, able to create clarity, alignment and momentum across levels and geographies
  • A mindset that is open, adaptable and resilient, able to embrace ambiguity and translate it into structured plans and execution
  • Experience working in or with global roles / diverse markets (preferred), with the ability to navigate different market contexts and business realities
What we offer:
  • competitive salary
  • pension scheme
  • annual bonus
  • subsidised gym membership
  • discounted staff shop
  • shares
  • flexible and hybrid working environment
  • wellbeing support
  • development opportunities

Additional Information:

Job Posted:
January 30, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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