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Category Strategy Associate Manager

United States, New York 50.00 - 52.00 USD / Hour · Job Posted June 16, 2026
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Job Description

As a strategic entity in the Advertising organization, the Category Strategy team works to ensure Advertising positioned to address our Clients' business needs while meeting the Company's long-term goals. The Category Strategy Associate Manager, Consumer Packaged Goods (Client) and Retail supports the Category Strategy Senior Manager by contributing to Client strategies in these advertising verticals.

Job Responsibility

  • Work closely with cross-functional teams including research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses, custom analyses, and go to market presentations for the category and category clients
  • Work with the Category Strategy Senior Manager to develop evidence-based narratives that establish and broaden the value proposition of Advertising Sales in the marketplace
  • Use a variety of syndicated sources to identify within the broad media portfolio the right opportunities for the right audiences to address Clients' goals
  • Understand consumer media trends, industry measurement solutions and competitive landscape
  • Mine syndicated data sources (e.g., MRI, Nielsen, YouGov, AdIntel, SMI, EDO, Pathmatics) for insights as part of cohesive analyses and presentations
  • Act as a liaison between Category Strategy and Research and Sales to create measurement plans against Client KPIs
  • Actively contribute to creating an inclusive environment

Requirements

  • 2-3 years of experience in advertising, media and/or marketing
  • Experience in the Client and/or Retail categories preferred
  • Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
  • Multi-platform media measurement with a strong background in addressable and data driven solutions
  • Comfort working in media tools such as Nielsen NPower, Comscore, and social listening among others and consolidating findings in a simple summary
  • Working knowledge of cross platform attribution vendors to measure brand lift and sales lift
  • A business-forward, insights-based approach strongly preferred
  • Out of the box thinker who takes initiative and is able to navigate without constant direction
  • Excellent written, verbal and interpersonal communication skills
  • Passion for The Company, its content, and the advertising landscape
  • Technical foundation in media research / measurement
  • Hands‐on experience with Comscore
  • Hands‐on experience with MRI Nielsen
  • Strong understanding of media metrics, methodologies, and measurement terminology

Nice to have

  • Experience in the Client and/or Retail categories
  • A business-forward, insights-based approach strongly preferred
  • Out of the box thinker who takes initiative and is able to navigate without constant direction

What we offer

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401(k) with company match
  • Short-term disability
  • Life insurance with AD&D
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