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This role exists to deliver a purpose-led, consistent, and consumer‑centric category marketing strategy for Czechia & Slovakia. The Category Marketing Manager will lead the CZSK Category team, driving end-to-end business planning, purpose-driven brand building, and flawless execution of annual plans for our Personal Care and Beauty & Wellbeing brands. You will play a pivotal role in unlocking category growth, strengthening brand equity, and ensuring our innovations and activations deliver outstanding value for our consumers, customers, and communities.
Job Responsibility:
Act as a visible and inspiring leader for the CZSK Category team
Set clear objectives, coach team members, develop capabilities, and assess performance
Build a high‑performing, collaborative, and purpose-driven team culture
Own the annual business plan and ensure its timely and high‑quality delivery
Develop and execute short- and mid‑term category strategies aligned with global priorities
Take full P&L ownership, ensuring financial discipline and commercial impact
Continuously track performance, analyze market insights, and identify growth opportunities
Lead the rapidly growing part of the portfolio with accountability for brand and campaign performance
Ensure an ongoing pipeline of relevant, consumer-led innovations for both markets
Steer cross-country projects, ensuring alignment and understanding of market implications
Partner with the Commercial Lead to secure listings, visibility, and shelf expansion across channels (retail, e‑commerce, OOH, new channels)
Strengthen brand awareness and purpose through impactful communications and activations
Build and manage a network of agencies, freelancers, and influencers to amplify brand love and talkability
Foster strong relationships with consumers, customers, and internal stakeholders in both markets
Take full responsibility for the BMI budget, ensuring efficient and strategic use of resources
Work closely with Customer Business Development, Supply Chain, Finance, Customer Teams, Marketing, and Global Teams to deliver seamless execution and business results
Requirements:
Minimum 5+ years of experience in Marketing, Customer Strategy & Planning, or Sales
Strong experience in at least two functional areas (e.g., Marketing + CSP, Marketing + Sales)
Solid understanding of P&L, retail landscape, and trade marketing levers
Proven leadership capabilities and strong sense of ownership
Strong analytical mindset, effectiveness, and ability to learn fast
Excellent presentation skills and strong financial & commercial acumen
Knowledge of the CZSK retail market dynamics
Understanding of media planning and communications channels
Fluency in English
Active Category B driving license and willingness to travel across Czechia and Slovakia