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Category Marketing Manager PC & BW

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Unilever

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Location:
Czechia , Hlavní město Praha

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

This role exists to deliver a purpose-led, consistent, and consumer‑centric category marketing strategy for Czechia & Slovakia. The Category Marketing Manager will lead the CZSK Category team, driving end-to-end business planning, purpose-driven brand building, and flawless execution of annual plans for our Personal Care and Beauty & Wellbeing brands. You will play a pivotal role in unlocking category growth, strengthening brand equity, and ensuring our innovations and activations deliver outstanding value for our consumers, customers, and communities.

Job Responsibility:

  • Act as a visible and inspiring leader for the CZSK Category team
  • Set clear objectives, coach team members, develop capabilities, and assess performance
  • Build a high‑performing, collaborative, and purpose-driven team culture
  • Own the annual business plan and ensure its timely and high‑quality delivery
  • Develop and execute short- and mid‑term category strategies aligned with global priorities
  • Take full P&L ownership, ensuring financial discipline and commercial impact
  • Continuously track performance, analyze market insights, and identify growth opportunities
  • Lead the rapidly growing part of the portfolio with accountability for brand and campaign performance
  • Ensure an ongoing pipeline of relevant, consumer-led innovations for both markets
  • Steer cross-country projects, ensuring alignment and understanding of market implications
  • Partner with the Commercial Lead to secure listings, visibility, and shelf expansion across channels (retail, e‑commerce, OOH, new channels)
  • Strengthen brand awareness and purpose through impactful communications and activations
  • Build and manage a network of agencies, freelancers, and influencers to amplify brand love and talkability
  • Foster strong relationships with consumers, customers, and internal stakeholders in both markets
  • Take full responsibility for the BMI budget, ensuring efficient and strategic use of resources
  • Work closely with Customer Business Development, Supply Chain, Finance, Customer Teams, Marketing, and Global Teams to deliver seamless execution and business results

Requirements:

  • Minimum 5+ years of experience in Marketing, Customer Strategy & Planning, or Sales
  • Strong experience in at least two functional areas (e.g., Marketing + CSP, Marketing + Sales)
  • Solid understanding of P&L, retail landscape, and trade marketing levers
  • Proven leadership capabilities and strong sense of ownership
  • Strong analytical mindset, effectiveness, and ability to learn fast
  • Excellent presentation skills and strong financial & commercial acumen
  • Knowledge of the CZSK retail market dynamics
  • Understanding of media planning and communications channels
  • Fluency in English
  • Active Category B driving license and willingness to travel across Czechia and Slovakia

Nice to have:

  • Experience in cross-country category management
  • Familiarity with purpose-led brand building
  • Experience managing influencer/agency ecosystems

Additional Information:

Job Posted:
February 14, 2026

Employment Type:
Fulltime
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