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Crown Chicken LTD, Division of Cranswick PLC Logo Crown Chicken LTD, Division of Cranswick PLC · -

Category Marketing Executive

United Kingdom, Hull / Barnsley · Job Posted June 09, 2026
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Job Description

The Category Marketing Executive plays a key role in driving growth across chilled food categories by supporting the development and execution of category-led marketing plans. This role partners closely with commercial, brand, NPD, and retailer teams to translate category insights into compelling customer propositions, and category growth strategies. You will help ensure we remain the partner of choice for retailers by championing category thinking, supporting evidence-based recommendations, and helping deliver initiatives that drive penetration, frequency, and value.

Job Responsibility

  • Support category plans and identify growth opportunities
  • Turn data into clear, actionable insights
  • Contribute to customer reviews and plans
  • Support NPD and create sell-in materials
  • Use tools like Kantar and Assosia to track performance
  • Work cross-functionally and build retailer relationships

Requirements

  • Experience – Ideally 1+ year of experience in a Category Management role within an FMCG business
  • Analytical Skills - Strong ability to analyse data from multiple sources, identify trends, and convert them into actionable insights with a clear, logical flow
  • Technical Proficiency - Competent in spreadsheet analysis, especially when working with large numeric data sets
  • Communication – Strong presentation skills with the ability to communicate category opportunities and insights in an engaging and impactful manner
  • Market Data Expertise - Experience using market data tools (e.g., IRI, Nielsen, Kantar, Dunnhumby, Aimia) and capable of extracting relevant data and insights
  • Relationship Management - Effective at communicating and building relationships both internally and externally
  • Attitude - Enthusiastic, passionate, and always ready to take on challenges with a positive, can-do approach

What we offer

  • Attractive starting salary (discussed at application stage)
  • Excellent personal development opportunities
  • Access to opt into our company Share Save scheme, with the ability to purchase shares at a discounted rate
  • Enrolment into our company pension scheme with enhanced contribution options
  • Great holiday entitlement with the option of buying up to 5 additional days
  • Discount at major high streets to supermarkets via our company discount portal
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