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As Category Manager, you will lead the charge on category strategies that make retailers smile and shoppers come back for more. You will turn data into clear and compelling insights, collaborate with leading retailers, and help deliver a win for retailer, shopper, and brand.
Job Responsibility
Lead category strategy and planning that drives growth and shopper engagement
Identify trends and turn them into opportunities that excite both retailers and shoppers
Create annual category plans aligned with brand vision and retailer priorities
Analyse EPOS and panel data to deliver insight-led recommendations
Build trusted relationships with retailers and become their go-to category expert
Optimise assortment, distribution, and space to maximise performance
Shape pricing and promotional strategies that deliver profitable growth
Collaborate with Sales, Marketing, and Supply Chain to execute best-in-class plans
Support new product launches with insight-led strategies and manage exit plans for underperforming lines
Requirements
Proven experience in FMCG category, commercial, or strategy roles, typically five years or more
Strong understanding of key data sources such as Kantar, Nielsen, IRI, and Dunnhumby
Experience in branded food or drink, ideally within chilled or adjacent categories
A track record of delivering growth through customer-facing category roles