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Are you a commercially savvy Category Manager ready to shape the strategy behind some of the most recognised wine brands in the market? The Advocate Group is proud to be partnering with one of the world’s largest and most respected wine businesses, a global powerhouse with South American heritage and a portfolio of category-leading, consumer-loved brands. They’re now looking for a Category Manager to take the reins across key growth channels and drive real, incremental impact.
Job Responsibility:
Develop and grow independent category relationships with key Convenience, Wholesale and On-Trade customers, working closely with buying and category teams
Lead range reviews end-to-end, using insight and data to deliver wins for the retailer, shopper and brand teams
Use platforms such as Nielsen, IRI and Kantar to build compelling, insight-led recommendations around range, merchandising and promotions
Partner closely with Sales to create compelling trade sell-in stories linked to business priorities and channel Must Wins
Act as the internal champion for these channels, sharing performance updates, competitive insight, listings and watch-outs to ensure the wider business stays aligned
Requirements:
Proven Category Management experience, ideally within drinks or FMCG
Experience leading range reviews and delivering measurable impact across Wholesale and/or Convenience
Resilient, relationship-focused, and able to influence key stakeholders
Insight-driven, confident using data to shape recommendations and business decisions
Strong communicator, able to turn complex insights into clear, actionable stories