Category Manager Job at Evaro (Norwich)

Job Description

We're looking for a Category Manager to join our commercial team. You’ll own the performance of one or more treatment categories, defining strategy, identifying growth opportunities, and driving revenue, conversion, and profitability. This is a hands-on role in a growing team. In this role, you will combine data, market insight, and customer understanding to improve category performance end-to-end while working cross-functionally with Product, Marketing, Clinical, and Operations.

Job Responsibility

Own category performance: revenue, patient volume, conversion (landing → consultation, consultation → prescription), repeat/return rates, and margin at CM1, CM2, and CM3
Conduct hands-on analysis using self-serve BI tools
identify what's working, what's not, and why
Ensure analytics infrastructure exists to understand category performance end-to-end
partner with Data team to build what's missing
Monitor performance against targets
surface underperformance early with diagnosis and proposed actions
Have a living plan of prioritised actions and experiments to improve category performance
Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts
Maintain up-to-date competitor tracking
know what they're launching, where they're winning, and what's driving it
Translate market insights into actionable recommendations for Marketing, Clinical, Product, and Commercial leadership
Define what the patient experience must deliver to win in each category: journey flow, content, clinical pathways, messaging, and UX
Obtain customer insights to understand patients needs, desires and current experience with Evaro as relates to the relevant categories
Write or source copy for category pages and communications
care deeply about clarity and conversion
Direct Clinical Specialists on category-specific clinical content
ensure clinical accuracy and patient comprehension
Continuously identify, prioritise, and test improvements to conversion and retention across the funnel
Validate that changes deliver intended impact
iterate based on results
Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests
Recommend pricing changes to CCO with clear rationale and expected impact
Build business cases for category investment (e.g. major innovations to the category)
quantify opportunity and required resources
where appropriate project manage the creation and launch of such innovations
Track campaign-specific metrics (e.g., AOV uplift from test kit attach) and feed learnings back
Influence PxE roadmap by clearly articulating category needs and patient outcomes
understand that Product owns the platform and prioritisation decisions. Escalate conflicts between category needs and PxE capacity to CCO when necessary
Work with Operations on capacity and fulfilment constraints affecting category performance, and opportunities to improve economics and outcomes
Collaborate with Clinical team on evidence base and compliance for category propositions
Share insights across Category Managers to build collective knowledge

Requirements

Highly numerate with strong analytical skills, evidenced by qualifications (e.g., A-level Maths, quantitative degree) and demonstrated hands-on analysis experience
Proficiency with Excel/Sheets and BI tools
able to conduct own analysis and draw actionable conclusions without relying on analysts
Experience in commercial, growth, or target-driven roles with clear accountability for performance metrics
Financially literate and able to rapidly understand a market in depth
Highly customer centric
demonstrated ability to deeply understand customer/patient needs using qualitative and quantitative methods (research, surveys, conversion analysis, NPS, user feedback)
Strong understanding of digital UX
intuitive sense for what makes experiences clear and effective
Excellent written communication
able to write clear, persuasive copy and articulate requirements precisely
Experience coordinating cross-functional teams in a matrix environment
excellent project manager and able to influence without authority
Comfortable with ambiguity
able to make decisions with incomplete information and adjust as you learn

Nice to have

Experience in healthcare, telehealth, pharmacy, or regulated consumer markets
Background in e-commerce, digital health, or subscription/retention businesses
Experience working closely with product management teams
understands product development trade-offs
Familiarity with competitive intelligence and market research methods
Interest in applying AI tools to category management and analysis
Experience in high-growth environments where priorities shift and speed matters

What we offer

Annual Leave: 25 days + Bank Holidays + birthday off
Health Plan: Enhanced healthcare coverage
Parental Leave: Competitive parental leave policies
Growth: Clear progression pathways and development opportunities
Culture: Supportive, collaborative environment with structured onboarding

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