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Category Manager - Sneakers

United States, Detroit 120000.00 - 130000.00 USD / Year · Job Posted February 18, 2026
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Job Description

The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

Job Responsibility

  • Define and execute the growth strategy for sneakers within the platform
  • Own category-level performance across supply, engagement, and revenue
  • Establish quarterly goals, leading indicators, and operating rhythms
  • Maintain deep, current knowledge of sneaker culture
  • Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
  • Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
  • Personally recruit and onboard flagship sellers who set the tone for the platform
  • Develop seller strategies that balance credibility, storytelling, and commerce
  • Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
  • Partner with Category Marketing to design culturally authentic activations
  • Experiment with new approaches and iterate quickly based on performance and feedback
  • Work closely with Account & Partnerships Managers to scale seller acquisition and support
  • Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
  • Provide clear, actionable insights from the market to influence roadmap prioritization
  • Document learnings, frameworks, and best practices that can be reused across future categories
  • Help define what “great” looks like for category ownership at StockX
  • Support hiring and onboarding as the sneaker category team grows

Requirements

  • Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
  • 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
  • Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  • Strong relationship builder with credibility among sellers, creators, and community members
  • Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
  • Entrepreneurial, scrappy, and energized by building something from the ground up

Nice to have

  • Existing network of sneaker resellers, store owners, creators, or influencers
  • Experience buying and selling sneakers or operating within resale marketplaces
  • Familiarity with content-driven commerce, creator platforms, or enthusiast communities
  • Experience working cross-functionally with product and engineering teams

What we offer

opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses

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