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Category Manager - Apparel

United States, Detroit 120000.00 - 130000.00 USD / Year · Job Posted February 18, 2026
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Job Description

The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV. This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team.

Job Responsibility

  • Own the Apparel Category End-to-End
  • Define and execute the growth strategy for apparel within the platform
  • Own category-level performance across supply, engagement, and revenue
  • Establish quarterly goals, leading indicators, and operating rhythms
  • Be the Market & Culture Expert
  • Maintain deep, current knowledge of apparel culture
  • Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions
  • Supply & Creator Acquisition
  • Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
  • Personally recruit and onboard flagship sellers who set the tone for the platform
  • Develop seller strategies that balance credibility, storytelling, and commerce
  • Commerce Strategy & Category Moments
  • Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
  • Partner with Category Marketing to design culturally authentic activations
  • Experiment with new approaches and iterate quickly based on performance and feedback
  • Cross-Functional Leadership
  • Work closely with Account and Partnerships Managers to scale seller acquisition and support
  • Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
  • Provide clear, actionable insights from the market to influence roadmap prioritization
  • Build the Playbook
  • Document learnings, frameworks, and best practices that can be reused across future categories
  • Help define what “great” looks like for category ownership at StockX
  • Support hiring and onboarding as the apparel category team grows

Requirements

  • Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
  • 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems
  • Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  • Strong relationship builder with credibility among sellers, creators, designers, and community members
  • Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
  • Entrepreneurial, scrappy, and energized by building something from the ground up

Nice to have

  • Existing network of apparel resellers, brand operators, designers, boutiques, or creators
  • Experience buying and selling apparel or operating within resale or fashion marketplaces
  • Familiarity with content-driven commerce, creator platforms, or enthusiast communities
  • Experience working cross-functionally with product and engineering teams
  • Experience running your own business or startup

What we offer

  • medical
  • dental
  • equity
  • discretionary bonuses
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