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Category Manager – Premium Home Appliance

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Miele GB

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Location:
United Kingdom , Abingdon

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Category:
-

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Contract Type:
Not provided

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Salary:

56000.00 GBP / Year
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Job Description:

Join Miele GB and Ireland’s dynamic team, where innovation meets tradition. As a Strategic Category Manager, you’ll lead on aspects of the planning and marketing across our premium product lines under the direction of the Strategic Category Lead. Collaborating with cross-functional teams, you’ll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement — ‘Immer Besser’ — and we’re proud to offer a workplace that evolves with our people and our products.

Job Responsibility:

  • In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance
  • You contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey
  • In partnership with commercial and marketing teams, develop category strategy and budget plans with support from the Strategic Category Lead that align resources with market opportunities and consumer needs
  • You optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency
  • In coordination with channel teams, lead consumer activation planning across digital, in-store, and CRM channels, ensuring timely and budget-aligned execution
  • You align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12-month operational rhythm
  • In collaboration with leadership, foster a culture of insight-driven decision-making and continuous improvement across your category areas

Requirements:

  • Must have a degree-level education or equivalent experience, ideally in Business or Marketing, with a full driving licence
  • Must have proven experience as a Category Manager, including strategic planning and consumer campaign leadership
  • Must have strong cross-market collaboration skills, working effectively with central functions such as global category, communications and digital teams
  • Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement
  • Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints
What we offer:
  • A bonus scheme of up to 4 months’ salary
  • Extensive discounts on Miele products for yourself, family and friends
  • Discounted gym membership and subsidised onsite café
  • Extensive health cash plan and free eye tests
  • Additional benefits including financial advice, recognition schemes and more

Additional Information:

Job Posted:
December 10, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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